Ford Fiestas

The ‘train’, as it turns out, is an assembly of red Ford Fiestas,with the man leading the pack in his black Fiesta! After reaching Goa, one of his friends complains that he doesn’t have a swimming costume; Abhishek immediately changes their final destination to Ooty instead! So, the entire assembly of Ford Fiesta’s back tracks and heads toward Ooty! The positioning with this latest commercial is crystal clear: Fiesta is for the impulsive youth and combine sits zing appeal with characteristic sturdiness. Fiesta has already redefined the category break-up in automobiles, being as it is positioned somewhere between the B and C segments in the country. When Ford approached JWT for Fiesta, the brief clearly was: “You have to make it bigger than ‘Josh’, reveals SN Mohan, VP and Senior Creative Director, JWT Chennai.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Prestigious Wadia Family of Mumbai

Company (GoAir). Though born into the prestigious Wadia family of Mumbai, with vast business interests, Jeh built up his business acumen by first working in various capacities (Spinning Manager and Weaving Manager in the Textile Mills, among other positions) at Bombay Dyeing and then by founding the Incubation Corporation in 1998, to promote start-ups. Here, he attracted investors like Rupert Murdoch and Ratan Tata, and then slowly, but strategically, led the restructuring process of the Wadia group (which also gave birth to GoAir), apart from strategic investments in financial services, retail and real estate. Now Jeh wants to be able to “commoditise air travel; making & allowing everyone to fly in India.”

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Reliance War

RNRL has also charged RIL with malicious and dishonest intent. Not only this, the verbal war has gone a step further to the extent that RNRL is accusing RIL of being an obstacle in the development of the country’s power sector. Mukesh’s camp has, as usual, refrained from talking to media about the latest controversy. Add to it, the Petroleum Ministry, quite conveniently, ignored the fact that the terms of the RNRL covenant are similar to the RIL and NTPC deal, where price was arrived at via competitive bidding in 2004. Narayanan supports the view, “The main cause of the dispute between Mukesh (RIL) and Anil (RNRL) is the short-sighted, late awakening and slightly biased Petroleum Ministry.”

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Increase In Prices Is, hmm...

Vindicating the point, so does Hirendra Rathod, President of Delhi Trade Forum, alleging that prices of commodities are not being fixed as per demand or supply, but by the commodity exchanges in order to book profits. Traders like Rathod, accusing commodity exchanges of manipulating markets, have angrily demanded a ban on their operations. Even the UPA Chairperson, Sonia Gandhi, while chairing the Core Ministerial meeting of the government to review price rise, flatly put the onus of unprecedented inflation on commodity markets. But the Chairman of commodity futures regulator, the Forward Markets Commission (FMC), S. Sundaresan, copiously doesn’t think so. The increase in prices is, hmm, how do we put it, “In sync with market trends,” as he sassed recently rising up to defend the futures markets.


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Source:- IIPM-Business and Economy,

Initiative:- Prof. Arindam Chaudhuri

The Indian Textile Sector

The textile sector and labour reforms are a classic example of misguided populism. The Indian textile industry has a golden opportunity to catch up with China in the post quota regime and become a massive generator of export dollars as well as jobs in the country. Yet, the Left will simply not allow the labour policy reforms, desperately required to make the Indian textile sector more globally competitive. Pleads S. P Oswal, Chairman of the National Textiles Committee of CII, “In an industry like textiles, which is very much seasonal demand oriented, the government must give certain flexibility to labour laws, like what China and Bangladesh have. I am not talking about hire and fire, but there should be freedom to work.”

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Ranbaxy Legal Battle

IIPM-News Article IIPM-News Article IIPM-News Article IIPM-News Article IIPM-News Article IIPM-News Article

To fan the fire, Mohan Singh’s youngest son, Manjit Singh is also claiming his share in the golden geese. When it comes to legacy issues, India has seen enormous conflicts where brothers- in-arms are set to strangle each other. So the Singhs are no exception! But the million dollar question is: Can disputes centred around succession be avoided? The answer is a resounding yes! The solution lies in strategic succession planning, just as in the Bajaj and Jindal family. The many Nimmi Singhs filing any number of complaints will not disturb shareholders (as in Ranbaxy, the disputed shares are short of 1% of the total shares). But, without proper succession planning, even the best of Indian corporations can run into serious rough weather.


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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MISSING THE KODAK MOMENT…

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Sense and Skype’bility

Here comes the killer, honey!

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FOR THE SAKE OF CHOCOLATES

Switzerland has an open and developed economy placed plum in the middle of the European continent. Lacking natural resources, the economy depends on its trade, which contributes to around 50% of its $367 billion economy. Generally diversified, the notable strength of the Swiss economy lies in four sectors – pharmaceuticals, machinery, watches & precision in instruments and financial services. Other sectors like agriculture and cartelised construction are still heavily government controlled and have not yet been opened up. Having faced the same fate as its other European counterparts, Switzerland too, showed slow growth for almost a decade; even in 2005, their GDP grew by a meager 1.7%.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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IIPM-News:-Birla Group Joining The Race With Idea Buyout

With the Birla Group joining the race with the Idea buyout, the task looks even more daunting. Besides, Reliance will have to undo some of the good work that it did in CDMA. It will have to vacate some of its existing CDMA spectrum in lieu of GSM spectrum in Delhi & Mumbai circles. Moreover, it is reportedly planning to ask for phones with Re-Usable Identification Module (RUIM) chips and GSM roaming capability. That would make its old handsets redundant. Kobita Desai, an analyst with Gartner India, states with respect to switching platforms, “There are always huge costs associated, which include the incentives you need to give existing users and also subsidizing the switchover to a different handset.” If we assume each handset costs Rs.2000, Reliance would be looking at an immediate cash outflow of Rs.7.32 billion in its Delhi and Mumbai circles for replacements alone.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Travel Estimated For European Market

With an annual increase of 5.1% to 6.7% in air travel estimated for European market, breakingb even for Grupo does not seem to be a Herculean task. As P. Vetrivel, International Bureau of Aviation, comments, “The deal will strengthen Ferrovial and it will definitely look out for more deals.” The only worry, and a huge one, is Grupo’s lack of competence in aviation, what with only 14.7% of net cash flow being earned currently from aviation (FY 2005). So what did you finally choose? Downright Stupid? Or Stupendously Electrifying? Well, we hear your claps; or are they slaps? :-)

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Source:- IIPM-Editorial, Editor:- Prof. Arindam Chaudhuri - 2006

TONY BLAIR

In the summit, British Prime Minister Tony Blair had announced that in addition to the huge sum of $40 billion aid package, 100% of the multilateral debt of the poor countries would be cancelled. This, pundits argued, would enable poor countries to find their paths to reduce poverty. The reality is different; for one, only 18 countries will be allowed debt write off and that too for a period of three years. The killer is: for every dollar of debt relief given, one dollar would be deducted from aid...

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Source:- IIPM-editorial, Editor:- Prof. Arindam Chaudhuri, 2006