On one hand, the competition brags about its decorative seg
ment sales contributing more to its kitty, Ashok Saini, VP (Special Projects), KNP confusingly claims, “KNP has a ‘balanced sale’ between decorative & industrial, divided equally. With this unique positioning, it benefits from growth in both business areas. Other companies are either primarily decorative or industrial.” As far as the marketing efforts of the company go, it is taking up innovative marketing efforts to capture that elusive customer mind share in the decorative segment.
For Complete IIPM Article, Click on IIPM Article
ment sales contributing more to its kitty, Ashok Saini, VP (Special Projects), KNP confusingly claims, “KNP has a ‘balanced sale’ between decorative & industrial, divided equally. With this unique positioning, it benefits from growth in both business areas. Other companies are either primarily decorative or industrial.” As far as the marketing efforts of the company go, it is taking up innovative marketing efforts to capture that elusive customer mind share in the decorative segment.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
the facts are in favour of vegetarianism. We always say, for animal cruelty, vegetarianism is the great solution to get rid of that. For the planet, (to prevent) depletion of the water and the land and everything, it’s a great idea, too. And I think it’s a great thing for your health, and I think doctors nowadays agree. That’s your first step, and I think your second step is to just look in the supermarket for good veggie food, and it’s readily available now. It’s very easy to do. Anyone that’s worried about it, get the facts, look into it, and go do it.
illegal activities. Poor people living on the fringes of good wildlife habitat oft en turn to poaching, or assisting professional poachers, not because they want to but because otherwise their families would starve. And of course there are also ‘bad hats’ in every community and society to encourage this. We have let down forest fringe dwellers by not off erring them alternatives and opportunities to better their situation. Corruption plays a large part in this, for even where there are schemes to help these communities, they oft en do not benefit the people they are supposed to. In Ranthambhor, for instance, a tiger poacher confessed that he had used the money he made to buy gift s for his family and to organise a puja for his dead grandmother’s soul.
second paradigm, the reduced carbon dioxide emissions worldwide, the poor get both economic justice and energy justice, having their rightful place in an economy, livelihoods with dignity and sustainability. The solution to climate change and the solution to poverty are the same – protecting, enhancing and rewarding livelihoods, work, production and consumption patterns centred on people, not on fossil fuels. In the case of food, economic justice and energy equity implies more small farms, not less – because small farms are people centred, large farms are machinery and chemical centred, which contribute to greenhouse gases.
much evident in the way we have encouraged consumerism without thinking about how we would dispose off the waste created by high consumption levels. Despite the Indian economic boom, India is far from being beautiful. The filth & squalor make it look as ugly as any third world nation. It is indeed a sad story that presently India produces a whopping 42 million tonnes of municipal solid waste annually. And then we are hoping to be the next super power. With a burgeoning population (over 1,027 million), generation of waste has increased manifold. The urban population (285 million in mumber, spread across 5,161 cities) is increasing by around 4% annually (mainly due to migration), in the process increasing the waste generation by 5% annually.
of companies that have taken the issue seriously. Points Rahul Bedi, Director, Corporate Affairs, Intel South Asia, “We follow the strictest policies for eWaste management... we do what’s best for the Earth.” However, despite such efforts, the eWaste problem is a growing menace and needs to be handled in a more proactive manner. Right from ethical recycling policies to ensuring eWaste deployment, Indian IT giants need to take on this task as a responsibility and not a liability. We just hope more companies act beyond the pen and paper stage.
to quickly disseminate information about its futuristic products and service (read Apple iPhone), this statement from Jobs holds no more significance than just being a fish story. However, after Realising the significance of the damage done by the Greenpeace rankings, Apple quickly responded with a comprehensive report on its initiatives to become an environment friendly company. As per Jobs’s report ‘A Greener Apple’, the company has strategically planned to phase out hazardous substances like lead (already eliminated in 2006 and Apple stopped manufacturing CRT displays), mercury, PVC and arsenic (to be eliminated by 2008). Apart from this, Apple has also initiated its re-cycling programme way back in 1994 and it promises to be a world leader in eliminating e-waste by 2012.
