Showing posts with label business school. Show all posts
Showing posts with label business school. Show all posts

Friday, July 02, 2010

Keeping it real

he’s the one known for the grit and the grime that lace his works on celluloid. prakash jha, whose middle name should perhaps be ‘hard-hitting’, if his filmography is any indication, talks to Ravi Inder Singh about his upcoming "raajneeti"

You recently commented that characters in “Raajneeti” do not bear any resemblance to any politician, then why is the revising committee still taking time?

The movie absolutely has no resemblance with any political leader and moreover the movie is at the revising committee’s end only because they are yet to decide on its category. They still have to give it a rating – either ‘A’ or ‘U/A’.

Are there any such sequences that deciding the category is getting tougher?

Well, explaining everything with respect to every shot picturised in the movie wouldn’t be possible. Let’s just say that the revising committee would take decision on its category based on votes.

Between politics and films, which do you think has more influence on the masses?

I think it is films. In this film the central idea may hover around politics but it also focuses on politics within the family, interpersonal relationships, it’s about betrayal and deals with politics with respect to loyalty.

While selecting Ranbir Kapoor, was there ever a dilemma to choose someone more rugged or grittier?

Wow! You don’t know how rugged this guy is (laughs). Fortunately, there was no one in contention and just after “Saawariya” I had spoken to Ranbir about this role. In this film, Ranbir’s character studies abroad and is away from all the political influence that the family has. But once when he visits a function, circumstances are such that joining politics becomes inevitable.

Which was the most challenging scene to shoot in the film?

Every single scene was challenging. Whether a scene has four characters or four thousand, every scene is important. As a writer or a director you never keep anything that’s just functional, every scene has a meaning. There are seven huge characters in the film: Arjun Rampal, Ranbir, Manoj Bajpai, Ajay Devgn, Nana Patekar, Katrina Kaif – and each one needs to be justified. Finally what the audience likes is what I am waiting for.

Why do you think that the media misunderstood that this movie has been inspired by the first family of Indian politics?

The reason could be that Katrina is from England and she comes from abroad in the movie, also Katrina’s Hindi has a little bit of an accent. Similarly Sonia ji is also from abroad. It’s like putting two and two together, and once something of this sort happens, everyone starts talking about it. In my film Katrina is a normal girl who is shown to be in love with Ranbir. Now I can’t show the movie to the media, you’ll have to see it to believe it.

Through your film, do you intend to change the way people look at politics, or is it purely meant for entertainment?

I’m trying to change nothing. I do not have power to change anything. I have only sculpted a story on the present political system. What eventually you would draw from it is completely your choice.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wednesday, June 30, 2010

The army might have uprooted many militant groups operating from Pakistani soil

The pressure exerted by the US government on the Pakistan army and government is making things worse, pushing Pakistan to a journey towards the unknown. The ruling classes in Pakistan are happy that they are being provided massive “aid” to fight the militants, despite the fact that the country is being run on the loans extended by the International Monetary Fund (IMF) and the World Bank. Peter Symonds, a frequent contributor to Global Research, wrote an article that was published on May 16, 2010 titled: 'America’s War on Pakistan: US Warns Pakistan of Severe Consequences'. It reads: 'The Obama administration has seized on the failed car bombing in New York’s Times Square on May 1 to insist that the Pakistani military step up its war on Islamic militants and extend its operations into North Waziristan. The US demand is being backed by thinly disguised warnings of economic reprisals and military interventions'.

In a CBS interview recently, US Secretary of State Hillary Clinton said: “We’ve made it very clear that if, heaven forbid, an attack like this that we can trace back to Pakistan was to have been successful, there would be very severe consequences.” Under interrogation, Shahzad has allegedly admitted training in Taliban camps in North Waziristan, although the amateurish character of the bombing attempt indicates otherwise. A Tehrik-e-Taliban spokesperson has denied any involvement. Is the alleged terrorist an agent provocateur providing an alibi to proponents of “Long War” to intrude into Pakistan after Iraq and Afghanistan?

An American analyst wrote recently that the US leadership itself creates a monster, then inflates it and then fights it. How true is it for Osama bin Laden?

Clinton is also insisting that Pakistan and India shun their differences. Nobody differs from such pious assertions. But how come Clinton, or for that matter any other US leader, suddenly becomes a peace nick? The motive seems to be simple: Pakistan armed forces should concentrate on “war on terror” rather than look with scepticism towards India with which it had fought four unproductive wars during the last 62 years.

General Kayani is reluctant to open another front in North Waziristan. “It seems Pakistan would undertake an operation in the North Waziristan, but at the time of its choosing. The Pakistan military wants to consolidate its position in Orakzai, Khyber and Bajaur before launching an attack in North Waziristan. It may take a couple of weeks, if not months,” Rizvi believes.

“Pakistan’s economy is on the verge of collapse, with gross domestic product falling from more than 8 per cent growth in 2005 to under 3 per cent last year. More than $3.5 billion in US economic and military assistance is in the pipeline, and a nearly $8 billion International Monetary Fund agreement and a $3.5 billion World Bank financing package are pending,” writes Symonds.

Faced with a severe energy crisis, hundreds of thousands of loom workers in Pakistan are likely to be laid off. Inflation has crippled not only the working classes but even the middle classes. One find thousands of low-income employees having food at free food centres run by eminent social activist Abdus Sattar Edhi because they can’t buy food with their meagre salaries.

The ruling elite look the other way. The economic and political turmoil can push the people of Pakistan towards anarchy since forces that could resist malignancy either do not exist or are too weak and fragile.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, June 15, 2010

The MiG-35 is fitted with western standard Mil-1553 bus

The MiG-35 is fitted with western standard Mil-1553 bus (complete open architecture) which allows it to accommodate all weapon systems, be it Russian or western. Reliability and serviceability have been improved, reducing operating cost and improving serviceability by 2.5 times (compared to older MiG-29s). MiG-35 is equipped with an optronic target tracker, identical to the system used on the Su-30MKI. For precision air-to-ground attack missions, the aircraft can be equipped with a conformal electro-optical targeting module, installed under the right air intake. The aircraft is equipped with radar warning, electro-optical missile launch warning and laser warning sensors, and integral active self protection (jamming, chaff and flare) as part of the integral self-defence system. The aircraft has four additional hardpoints and can haul an external payload in excess of six tons. The optical target locator (OLS) is a deadly add-on from the Russian space programme which, according to the developers, can detect and engage even the best stealth platforms in operation without turning on the radar, thus nullifying the aircraft’s magnetic signature. It integrates TV, Infra Red and laser ranging systems in one solid construction. The aircraft is the only one in the world to boast of a 3-D thrust vector control system which allows it dead stop in full flight and resume attack in impossible angles.

Most of the systems introduced in the MiG-35 can be applied to older MiG-29s through upgrade programmes. The aircraft is powered by two RD-33 MK engines digitally controlled smokeless engines, producing 9000kgf of thrust each.

In the end analysis, the Rafale and the MiG 35 appear to be the best open architecture buys as both are brand new and fully customisable platforms and bring with them goodies and technologies the other competitors are not offering. Both Russia and France are offering full ToT for the aircraft. This should work in their favour. Since only 18 aircraft are going to be bought off the shelf, building the rest of them will be a valuable learning experience for the Indian aircraft industry.

Induction of American aircraft will have to be accompanied by setting up of an altogether new training and service infrastructure, the cost involved will spiral exponentially upward. And since IAF have been operating Russian and French aircraft, induction of MiG 35 and Rafale should be smooth. A mix of these aircraft will give IAF a clear strategic edge over Pakistan and China. Further induction of PAKFA and MCA will only cement the IAF’s qualitative superiority. The Americans are exerting tremendous pressure on politicians and thinktanks and spending money to see their products through. India must keep in mind that the USAF is slated to replace all its F-16s with F-35 Joint Strike Fighter and that the US Navy is not placing any further orders for the Super Hornet.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, June 14, 2010

City of Gold

An underwhelming look at a tragic true tale

Mahesh Manjrekar had plot gold dust on his hands when he laid his hands on Jayant Pawar’s play, ‘Adhantar’, about the mill workers of the 1980s who abruptly lost their livelihoods in Mumbai when the mills were brought down to make way for malls. It had the potential to be a riveting tale of angst and agony, and Mumbai as a backdrop in itself is superbly cinematic. Only, it falls short.

Manjrekar does attempt to tell a heartfelt tale – the crisis viewed through the prism of a single family where the mother (an excellent performance from the reliable Seema Biswas) suffers through the cruelty of watching her family fall apart due to the events leading to the shutting of the mills. It’s a classic old economy razed to accommodate new economy dreams story, and Manjrekar’s cast of nondescript names pitches in with honest and fairly hard hitting performances. But the film is never elevated anything beyond an earnest effort, mainly because of a lack of a tighter and less melodramatic narrative and the production values.

True to his signature style, Manjrekar does pepper the script with hard hitting scenes (some of them are pure directorial indulgences, though) that try to move you. A dark, brooding and at times visceral look at a tragic story that the new liberalised India has forgotten, “City of Gold” is worth applauding for the effort. But when you’re Mahesh Manjrekar, applause for effort is not what you should be seeking.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, June 11, 2010

World observed the 40th anniversary of Earth Day

While businesses have systematically and thoroughly abused and mutilated our earth, several companies have begun to implant and implement environment-conscious ideologies in their organisations. From a global perspective, the highest impact is being achieved by an Indian-American according to Forbes. Recently named as the greenest billionaire in the world, Vinod Khosla, co-founder of Sun Microsystems, has been pouring millions of dollars into innovative companies that are into sustainable building materials, solar power and advanced bio-fuels. Meanwhile, organic clothes that spare the earth the scourge of pesticides and chemicals are slowly gaining ground in the Indian market. While several designers have taken out eco-friendly lines, two major apparel brands have recently decided to tread the green mile too. These new lines from Van Heusen and Arrow present 100 per cent organic clothes made out of cotton, linen and have used natural dyes. Vandana Shiva, however, stresses on tying such projects with community-based initiatives to ensure that such ventures sustain in the long haul. Further, in dyeing a regular fashionable outfit, roughly 8000 chemicals are used, besides using heavy metals, creating toxic waste and consuming huge quantities of precious water.

Therefore natural dyes are an essential step for clothing companies. Herbal dyeing, which not only uses natural plants and minerals but also retains the medicinal properties of the herbs, is being seen as the next big trend by many. Says Arun Baid of Aura Herbal Textiles, “We will not speculate that the whole world will change and will go for herbal dyeing, but since the dedication to environment, global warming, carbon points are serious issues, in the near future anybody and everybody will have to be sustainable to survive.”

Going green is becoming so fashionable that at The International Indian Film Academy (IIFA) green has replaced the usual red colour of the carpet at the entry. Where Amitabh Bachchan has for long been encouraging eco-friendly behaviour, the latest Bollywood celebrity to join the green bandwagon is Abhay Deol, who has signed up to become the official Brand Ambassador of The Climate Project – India, and for a start has decided to use two separate garbage bins – one for dry waste, and the other for wet waste. The project is aiming to present more concrete solutions through their Teachers Training Programme, where they plan on training teachers in every government and privately-owned school in Delhi about climate change, in time to help the capital get all squeaky and shiny for the Commonwealth Games 2010.

While there is a lot afoot to help our earth regain its lost vitality, each one of us needs to treat our planet with respect and love, and behave as a member of one big family. The Dongria Kondh tribe, the businessmen who own the factories, to the school children who planted saplings this Earth Day, are all an intrinsic and organic part of the same family. “We are the last generation that can make a difference. Our generation has a challenge to not only act in our own capacities to reduce our carbon footprints, but in addition we should also get our politicians to take the big decisions that are needed now,” says Vinuta Gopal. “We need to now think of the rights of mother earth, and how that defines our rights,” stresses Vandana Shiva, and leaves us with a thought that will hopefully resound in our readers’ minds long after, “We are an earth family, and this earth family is a child of mother earth, and her rights come first.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, June 07, 2010

Singapore’s newly launched casinos echo creative capitalism

Another measure taken by its authorities to save families from the perils of this money-looting game, is to install free telephone connections where families can call and ask for their family member to be banned from entering and playing in the casino. There aren't any such severe restrictions on foreign tourists. However, under the National Council for Problem Gambling (NCPG), parents of adult foreign students studying in Singapore can apply for a family exclusion order, if they fear that the student can cause financial harm to the family because of gambling. Moreover, almost all casinos are part of integrated resorts, and thus no casinos can discreetly advertise themselves within Singapore but can only promote themselves as 'integrated resorts'.

Singapore has always been known for its zero crime and strict laws, which includes canning for being caught chewing gum. But it is worried about the occurance of crimes inside the casinos. In fact, a few incidents of crimes inside the casinos have already been reported. These included people being charged for cheating and mobile phone theft. The police are making all possible efforts to ensure that such crimes don't become endemic.

The opening of casinos in Singapore does make good business sense, but the government must also ensure that they do not stray away from their social responsibility to the people. Comfortably doing this will serve as an apt example for other countries like Japan, Indonesia, Malaysia, to name a few, as they too are planning to open casinos. It will also serve as an opportunity to learn for the world when it comes to creative capitalism.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, June 04, 2010

One year after the Tigers were silenced, the victorious Mahinda Rajapakse is stronger than ever

Tamils, internally displaced in the war, were placed in internment camps set up by the Sri Lankan government. The camps lacked basic facilities and a vindictive Lankan army made the inhabitants’ lives more miserable. There were reports of women being raped and youngsters tortured. Many died out of starvation. United Nations functionaries, international relief agency workers and foreign journalists were denied entry. And if allowed entry, it was always a guided tour.

After a few months, due to external pressure, many of the people were released from the camps. Still around 80,000 people are living in camps, reports claim.

“Bringing out people still living in the camp, finding rehabilitation measures for the three lakh Tamils affected by the war, treating the 10,000 surrendered LTTE cadres under international war rules, dismantling of army camps set up in Tamil areas and bringing about a credible political solution to the Tamil problem are the various tasks needed to be taken up immediately,” says Chennnai-based Father Jagat Gaspar Raj, a vociferous supporter of Sri Lankan Tamils’ aspirations.

In a symposium on Sri Lanka: What next? conducted by The Sunday Indian, at IIPM, Chennai, recently, Fr Gaspar called for a civil initiative for the rehabilation of Tamils in Lanka. He also advocated a credible autonomy structure that can give land, educational, law and order rights to Tamils in east and north east province. He warned, "Nothing was settled until settled right."

Col Hariharan, former head of Military Intelligence during the IPKF operations, was of the opinion that India could intervene even today to find a good solution for the Tamils. “'Srilanka has increased its troop strength to 200,000 which is 1/4th of Indian Army. It's a strategic threat," he said. He also stressed that Lankan Tamils should believe in themselves instead of depending on politicians inside and outside the country who have politicised their problem to a level where people's voices are not heard. He noted that the 40-odd Tamil parliamentarians in Lanka may come up with a proposal for addressing the Tamil aspirations and may press it on with India's help.

“Visa regulations for Tamils to come to India may be relaxed. Every year, 30,000 seats in private engineering colleges in Tamil Nadu go vacant. They may filled up with Tamil students from there who otherwise go to Singapore and Australia to study,” Col Hariharan suggested.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, February 22, 2010

Global leaders have somehow found it difficult to crack the indian market

Be it the Corolla Altis, Innova, Land Cruiser or Prado, all of them are considered as benchmarks in their respective segments by many. P. S. Chowdhary, Head-Marketing, LML asserts, “Toyota and Honda are the best in the business of automotives worldwide and similar is the case in India.”

India’s upmarket customers do seem to agree. Take the instance of the Fortuner, the latest entrant in TKM’s stable. Fortuner has already got a mind boggling 7,000 advance bookings, surpassing the anticipated figure of 5,000, forcing Toyota to raise production to 600 units a month from the 500 units decided earlier. But the company has been able to deliver only 1,000 in the first two months since the launch and TKM has in fact closed bookings for the upcoming six months. The company has a target of selling around 1,800 units in the current calendar year and around 2,000 units in 2010. “Toyota Fortuner has got an overwhelming response in the Indian market and has the potential to become the market leader. However, the long waiting period due to the capacity constraints may turn down some buyers,” explains Sandeep Singh, Deputy Managing Director-Marketing, TKM.

However, when one looks at overall market share, the company takes a back seat. Since the segments that they operate in are low-volume driven themselves, reaching the ranks of the top five in the country is still a pipedream. Akira Okabe, Senior Managing Director, Board Member, Toyota Motor Corporation avers, “TKM is a baby when compared to giants like Maruti Suzuki in the country.” The basis of the statement surely has deep roots as the company sold a meager 46,892 units at the end of FY 09; registering a negative yoy growth of 15% as compared to the 7,00,000 units by the Indian market leader in the same period with a growth of 1.5%.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, January 16, 2009

Muslim mortar, Hindu bricks

Sikhism is the finest blend of Islam and Hinduism, emerging with Guru Nanak and finding its best expression in Ranjit Singh, says Nirupama Dutt

While the Punjab was being ruled by Mughal Emperor Babur, the souls of the people were under the spell of Guru Nanak, whose constant companion was a Muslim musician called Mardana. Guru Nanak (469-1539 A.D), the first Guru of the Sikhs, witnessed the rise of the Mughal regime under the leadership of Babur. The tenth and last of the Sikh Gurus, Guru Gobind Singh (1675-1708), struggled against the rigid Mughal Emperor Aurangzeb and opposed him for discrimination against Hindu and Sikh subjects. The history of the Sikhs thus runs parallel to the rise of the Mughals after the defeat of the Lodhis.

“The Sikhs were the most outstanding example of Hindu renaissance produced by Islam – an edifice built as it were with Hindu bricks and Muslim mortar,” says Khuswant Singh, the celebrated writer, who penned "The History of the Sikhs". He adds, “From A.D 780 onwards, almost year after year came the waves of Islamic conquest, vying with each other in the massacre of Hindus and destruction of their temples, and forcible conversions. The reaction was the emergence of an Indian consciousness which embraced all non-Muslims. It expressed itself in militarism and philosophically in the Hindu schools of thought, which borrowed the best of Islamic beliefs to combat it.”

However, it is pertinent to note that while opposing the injustice of the Muslim rulers, Sikhism was secular in nature and Nanak could not do without Mardana. There are many more examples that point to the secular nature of Sikhism. So much so, that the foundation stone for the Golden Temple at Amritsar was laid by Mian Mir, a Sufi saint of Lahore and a close friend of Guru Arjun Dev, the fifth Guru of the Sikhs. "Guru Granth Sahib", the holy book of Sikhs, includes verses by five Sufi saints: Bhagat Beni, Bhagat Bhikhan, Baba Farid, Bhagat Sadhana and Bhagat Kabir. In Punjab, till date exists a mosque called Guru di Masjid, which was made by Guru Hargobind, the sixth Guru of the Sikhs, for his Muslim disciples. The great Mughal Emperor Akbar, who had a broad secular and liberal outlook, established cordial relationships with the Sikh Gurus, but the goodwill did not last long, and Guru Arjun Dev was executed during Emperor Jehangir’s reign. Another painful chapter in the history of relationship of the Muslims and Sikhs was the execution of Guru Gobind Singh's two younger sons, who were bricked alive by the Nawab of Sindh after the Guru lost his last battle in 1705. The one protest to this ghastly act came from the Nawab of Malerkotla. He wrote a strong letter to Aurangzeb against this, hearing which, Guru said: "His roots will always remain green." During the partition bloodbath in 1947, when Sikhs butchered Muslims mercilessly, not a Mulsim in Malerkotla was touched. The town still comprises of 70 per cent Muslims and all religions live there in peace. Going back into history, the retribution and consolidation of the Sikhs began with Banda Bahadur, a disciple of Guru Gobind Singh in Nanded, carrying out raids against Muslim nawabs in Punjab. The kingdom of the Sikhs (1799 to 1839) came into being with Ranjit Singh taking the title of Maharaja on April 12, 1801, the day of Baisakhi. The coin minted on the occasion had an inscription in Persian: 'My largesse, my victories, my unalloyed fame / I owe to Guru Nanak and Guru Gobind Singh." Well-known Sikh historian JS Grewal says: “The political struggle of the Sikhs can be appreciated not merely in the terms of growing weakness of the Mughal empire but also as an extrapolation of the pontificate of Guru Gobind Singh”.

The empire of Maharaja Ranjit Singh extended from Tibet to the deserts of Sindh and from the Khyber Pass to the Sutlej. It was after many centuries that the reigns of power went into the hands of a non-Muslim. In contrast to the Muslim rulers, Ranjit Singh showed a spirit of secularism and openness and thus carried his Muslim and Hindu subjects along with him, showing benevolence at every step. When he first captured Lahore, he went to pay obeisance at Lahore’s Badshahi Mosque and also built a small mosque in the same complex. Such was his confidence that for the first time in Sikh history, he let non-Sikhs take part in military activity. Sikhs constituted 15 percent of his empire, Hindus 25 percent and the remaining 60 percent were Muslims!

Chandigarh-based historian GS Dhillon says: “The secularism of Ranjit Singh emerged with the basic tenets of Sikhism, which were against the forcible conversion or discrimination of any kind on the basis of religion. He thus participated in the rituals of all three religions and remained a devout Sikh.” Once he told his foreign minister Fakir Azizuddin, “God intended my looking upon all religions with one eye, that is why I was deprived of the other eye.”

He was the first Punjabi ruler of Punjab and the Muslims were equally loyal to him. Governor General Lord Auckland asked Azizuddin, which of the Maharaja's eyes was missing. He replied: “The Maharaja is like the sun, and the sun has only one eye. The splendor and luminosity of his single eye is so much that I have never dared to look at his other eye.” As the story goes, a poor Muslim had written out the Quran and was going to Delhi to sell it in the court. Ranjit Singh asked him how much he wanted and was paid twice the amount.

Ranjit Singh’s rule was a chapter of glory in the history of Punjab that will remain unsurpassed, and it was for the Sufi poet Shah Mohammad of Wadala Veeram village in Amritsar district to say that the Maharaja converted the land of the five rivers from 'an abode of sorrow to a garden of paradise.'

The poet lived on much after the Maharaja to see the empire annexed by the British and recorded the bravery of the Sikhs in the Anglo-Sikh wars and cursed the British for being unjust to Punjab.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, July 07, 2008

Payback time

Corporates are realising that its now time to give back to the people who have worked for them and bought from them. The soda companies have for long been blamed for encouraging unhealthy eating habits & child obesity. Last year, Pepsi decided to do something about it. They launched the PepsiCo S.M.A.R.T programme whose aim was to provide a great place to play within walking distance of every child in America. ITC of India has become a water positive corporation (recycling water from waste) through its agro forestry programmes. The company has made about 30,000 hectares of wasteland cultivable and planted over 10 crore saplings.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, June 26, 2008

A ‘polio’tically correct society

And there’s room for more social campaigns…
The baritone voice of Big-B that endeared millions to Star TV when he was hosting Kaun Banega Croreopati has also enlightened the lives of millions. The marketing campaign for Polio –‘Do boond zindagi ki’, starring the mega star has helped greatly to eradicate polio since 2003 when it was first launched. But that perhaps is just one in a slew of social marketing campaigns that are having a nation-wide impact today, their number having taken a huge leap of 10% just in the first half of 2007 as against 2006 (according to AdEx, India). Priti Nair, National Creative Director, Grey Worldwide, confirmed the same to 4Ps B&M, “There has definitely been a rise in proper social advertising with TV as a big medium.” Amitabh Bachchan tops the list with 65% campaigns in his kitty and other celebs follow the bandwagon closely. But compared to government led advertising in the space, unfortunately those big moolah earners (corporates as well as NGOs) have remained uncharmed by social advertising per se, comprising just 17% of ad-spends in the segment. Explains K.V. Sridhar, NCD, Leo Burnett, “That’s because most social campaigning is by government and the impact is as low as 10%-15%.” He blames the low impact to ineffective content.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, June 25, 2008

Higher they go, harder they fall!

Wal-Mart faces brunt of sluggish economy, needs to change track
Uncle Sam is running out of money. Er...no...we don’t want to give you another treatise on the fiscal deficit situation in America. We were in fact referring to ‘Uncle Sam’ Walton’s Wal- Mart, which has commanded tremendous respect & fear among companies across the world & is a nation in itself. It generates annual revenues equivalent to about 40% of India’s GDP & much higher than GDPs of many countries. However, as of now, Wal-Mart seems to be in ill-health. “Many of our customers are running out of money towards the end of the month,” CEO Lee Scott recently said, while announcing lower than- expected quarterly profits (second quarter) and a cut in Wal- Mart’s full year earnings forecast. Blame it on rising economic pressure in the US. No doubt, high fuel prices, climbing interest rates among others are hurting its sales. Other retailers like Target, Kmart Corp. and Home Depot too are facing the crunch; however, the most affected seems to be the Wal-Mart. Shares of the retail giant have fallen by about 5% in last 15 days. Even if a longer period, say one year, is to be considered, Wal- Mart shares were almost flat while close rival Target Corp.’s share prices were up by almost 11%. Moreover, the last quarter decision to do away with their operations in Germany and South Korea, and now an expected annual loss at their Japanese unit (sixth year in row) speak volumes.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, April 28, 2008

And couples in US lived happily ever after...

Americans have always been known for not-so-happy marriages, but 2007 saw a fall in the national per capita divorce rate to the lowest level since 1970. Divorce rates in the US started mounting in the late 60’s and peaked during 70’s and early 80’s. The highest rate was 5.3 divorces per 1,000 people in 1981. Now, more Americans prefer to remain seemingly united in conjugal bliss. Some say that the reason for a decline in divorce rate is that since families have two earners, they can afford a better standard of living, leading to less tension and lower chances of divorce. However, pessimists reiterate that marital relationships in the US are as unsteady as ever, but divorce rate is down because of a higher number of live-in relationships. It is believed that a change in mindset in resolving post marriage problems has contributed to the decline. A large population in the country is now open to professional advice for regenerating marital harmony.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Friday, April 11, 2008

Is it getting hot?

Want to make a fashion statement and stay cool this summer? Then doll up with United Colours of Benetton’s summer collection. The brown coat is designed exclusively for hot evenings and it comes with a white 100% cotton shirt, and a matching brown tie with dark colour tanned shoes. They’re all yours for Rs.19,000.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, April 10, 2008

...the judges’ zabardasti ke fights have become a regular feature

But the point to be noted, is that the talent of the candidates nonetheless, never goes unnoticed. Those contenders who are ousted from such shows but have the skill and zest, find their way, anyway. Jennifer Hudson, who was voted out of American Idol won the Best Supporting Actress Award at the Oscars this year, for her role in Dreamgirls. The Indian Idol 2 runner-up Karunya, was in greater demand for stage-shows, both in India and abroad, than the winner that year. Examples are aplenty. But guess who’s the latest to launch a reality TV show? Unbelievable as it sounds, it is Aastha, a spiritual channel, which in an attempt to bait younger audiences, is beginning a reality show of its own. Though based on the usual formula, Aastha plans to stand out by having an exotic setting of aashram for their show Religious Indian Idol, where the contestants will sit beneath trees, besides a river and sing songs of all faiths and there will not be any celebrity anchors to judge the show either. Did you hear… reality TV just got a spiritual touch!

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Source : IIPM Editorial, 2008


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Wednesday, April 09, 2008

The new global tour package

Let’s talk about savings, overseas
They said diversification of funds would really help the investor in stabilising returns and getting higher returns. Perhaps ‘they’ (the pundits) never had an idea that when it comes to Indians, till the time someone smashes up an investment idea up their faces, nobody even twitches a muscle. And that is exactly what a number of fund houses in India are trying to do – basically provide Indian investors an experience of international investing. Reliance Mutual Fund is in talks with London-based fund house Schroders, Barclays and Royal Bank of Scotland to tie up on a reciprocal basis. “We are in talks with various potential foreign partners,” said the Reliance MF spokesperson, refraining to divulge further details. Tata Asset Management Company (AMC) is also in advanced talks with global fund houses and investment advisors in a similar attempt to offer global investment products, though the concept is new. Kotak MF has tied up with T Rowe Price (a US based investment management firm) to launch the Global Emerging Markets Equity Fund, allowing domestic investors to invest in global emerging markets. Having had no hands-on experience in investing in overseas market, UTI AMC has entered into an Investment Advisory Agreement with State Street Global Advisors Asia Limited (SSgA Asia) to launch the ‘Global Navigator Fund’.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 08, 2008

‘Shop lifting’

The nation got introduced to new techniques of ‘shop lifting’, and newer more introduced to ‘stop lifting’! Economists found more fashionable jargons – footfalls being the most famous. And as a domino effect, after seeing the high attraction quotient for crowds, more and more entrepreneurs started introducing newer and newer malls. Consequently, Noida, Gurgaon, Ghaziabad, Delhi, Bangalore, Mumbai, Kolkata, Chennai, all saw the trend spitfiring up. Ernst & Young, A. C.Nielsen, and a plethora of other consulting firms vouched failsafe for the fact that as the organised retail market was not even 2% of the overall market, malls had everything rocking for them. The more, the crazier! All in all, the mall mania seemed to be thundering up like nobody’s business. But what about actual sales? Did anyone care to track how many footfalls actually got converted into retail purchases? Did some consulting firm even worry about comparing whether, with the unbelievably high real estate prices, mall sales were actually giving a return on investment?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, April 03, 2008

Public sentiments compelled

The public sentiments compelled Balaji clan to re-introduce the character, to be played by Ronit Roy. While, Mihir's death raised public outcry, once his character was back, the soap continued with its success script. Well, all it takes is a little twist in the tale and a plastic surgery. Confident of her strategy (which seems to be a workable solution to the crisis faced by producers when a character quit), Ekta Kappor opines, “It's the show that matters. The ratings too have proved it time and again that the soap is greater than stars.” Sandeep Sickand, Creative Head, Sony, couldn't agree less, “Serials are all about characters and at the end of the day; it is the character that matters." It is widely observed, thatat a time of such turmoil, the TRPs of the show increase, given the curiosity generated. But, later on everything rests on the acceptability of the new actor. "Sometimes, the star power becomes so immense that there can be a initial set back,” offers Sandeep. However, things change when a lot rests on the success of the show, as is the case with Kyunki of Star. Though the show continues to top the TRP charts, in the past few months, (even when Smriti was there) its TRPs had begun to fall. Moreover, right now, Star is facing stiff competition from Zee and Kyunki & Kahani remain to be its only saviours. Will the new Tulsilive up to the expectations? We will have to wait for the verdict which might settle this debate for once and for all.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Tuesday, March 25, 2008

Bottom lines and market shares

The relatively disappointing performance of the Tata and Birla groups is quite strange. Take the example of the Tata group. It sells cars, trucks, mobile phone services, designer jewellery & watches and air-conditioners to name just a few products. Imagine how the group could have leveraged a strong financial services arm the way GE has done consistently done for decades. Even the Aditya Birla group, that sells tyres, cement, fabrics, fertilisers and mobile phone services among other things could have done wonders to its bottom lines and market shares with a strong presence in financial services. The why is neatly summed up by D.K Agarwal, MD of SMC Global, “ In my views, Financial sector is a sector which needs a specialised and truly personallised services. It is a sector where a group is required to have a complete focus and high level of monitoring and involvement. Though large business houses have big infrastructure but a blend of renowned track record, experience and expertise is must for venturing into financial services. The absence of determined and dedicated focus may prove to be a big bottleneck. This may also adversely affect other business as well as goodwill of a big
conglomerate.”

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