IIPM-PUBLICATION CENTRE
Pernod Ricard has entered into a deal with Russia’s Spirits International (SPI) Group to distribute its Stolichnaya vodka brand. In a deal worth $122 million, the second largest spirits company in the world has won exclusive rights to distribute the three million case vodka brand in the US and other markets for the next five years. After this deal, Stolichnaya would hold a position among the top 14 brands in Pernod’s kitty. The French spirits giant’s bottom-line figure was hit after acquiring rival Allied Domecq,
With its first-half net profits declining 7.2% to reach $187.6 million.
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Source IIPM-Editorial,2006
