The Chinese ride the technology wave to find their voices like never before
SHANGHAI, China – And you thought the Cultural Revolution was over. Sorry, it’s just beginning; only China’s new Cultural Revolution will be driven this time from the bottom up – by podcasters with Apple’s little white iPods or competing players, not from the top down by Maoists with Little Red Books.
Yes, I know, I am a little ahead of myself.Very few Chinese have ever even seen an iPod, so the podcasting that does exist here is largely done through PCs (Podcasting is the technology that enables individuals to produce their own poetry and songs, videos and photos, and upload them onto a podcasting Web site, then offer this content to anyone who wants to sample it or subscribe to it).
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Source, IIPM-Editorial-2006
