Ford Fiestas

The ‘train’, as it turns out, is an assembly of red Ford Fiestas,with the man leading the pack in his black Fiesta! After reaching Goa, one of his friends complains that he doesn’t have a swimming costume; Abhishek immediately changes their final destination to Ooty instead! So, the entire assembly of Ford Fiesta’s back tracks and heads toward Ooty! The positioning with this latest commercial is crystal clear: Fiesta is for the impulsive youth and combine sits zing appeal with characteristic sturdiness. Fiesta has already redefined the category break-up in automobiles, being as it is positioned somewhere between the B and C segments in the country. When Ford approached JWT for Fiesta, the brief clearly was: “You have to make it bigger than ‘Josh’, reveals SN Mohan, VP and Senior Creative Director, JWT Chennai.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Prestigious Wadia Family of Mumbai

Company (GoAir). Though born into the prestigious Wadia family of Mumbai, with vast business interests, Jeh built up his business acumen by first working in various capacities (Spinning Manager and Weaving Manager in the Textile Mills, among other positions) at Bombay Dyeing and then by founding the Incubation Corporation in 1998, to promote start-ups. Here, he attracted investors like Rupert Murdoch and Ratan Tata, and then slowly, but strategically, led the restructuring process of the Wadia group (which also gave birth to GoAir), apart from strategic investments in financial services, retail and real estate. Now Jeh wants to be able to “commoditise air travel; making & allowing everyone to fly in India.”

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Reliance War

RNRL has also charged RIL with malicious and dishonest intent. Not only this, the verbal war has gone a step further to the extent that RNRL is accusing RIL of being an obstacle in the development of the country’s power sector. Mukesh’s camp has, as usual, refrained from talking to media about the latest controversy. Add to it, the Petroleum Ministry, quite conveniently, ignored the fact that the terms of the RNRL covenant are similar to the RIL and NTPC deal, where price was arrived at via competitive bidding in 2004. Narayanan supports the view, “The main cause of the dispute between Mukesh (RIL) and Anil (RNRL) is the short-sighted, late awakening and slightly biased Petroleum Ministry.”

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Increase In Prices Is, hmm...

Vindicating the point, so does Hirendra Rathod, President of Delhi Trade Forum, alleging that prices of commodities are not being fixed as per demand or supply, but by the commodity exchanges in order to book profits. Traders like Rathod, accusing commodity exchanges of manipulating markets, have angrily demanded a ban on their operations. Even the UPA Chairperson, Sonia Gandhi, while chairing the Core Ministerial meeting of the government to review price rise, flatly put the onus of unprecedented inflation on commodity markets. But the Chairman of commodity futures regulator, the Forward Markets Commission (FMC), S. Sundaresan, copiously doesn’t think so. The increase in prices is, hmm, how do we put it, “In sync with market trends,” as he sassed recently rising up to defend the futures markets.


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Source:- IIPM-Business and Economy,

Initiative:- Prof. Arindam Chaudhuri

The Indian Textile Sector

The textile sector and labour reforms are a classic example of misguided populism. The Indian textile industry has a golden opportunity to catch up with China in the post quota regime and become a massive generator of export dollars as well as jobs in the country. Yet, the Left will simply not allow the labour policy reforms, desperately required to make the Indian textile sector more globally competitive. Pleads S. P Oswal, Chairman of the National Textiles Committee of CII, “In an industry like textiles, which is very much seasonal demand oriented, the government must give certain flexibility to labour laws, like what China and Bangladesh have. I am not talking about hire and fire, but there should be freedom to work.”

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006