On one hand, the competition brags about its decorative seg
ment sales contributing more to its kitty, Ashok Saini, VP (Special Projects), KNP confusingly claims, “KNP has a ‘balanced sale’ between decorative & industrial, divided equally. With this unique positioning, it benefits from growth in both business areas. Other companies are either primarily decorative or industrial.” As far as the marketing efforts of the company go, it is taking up innovative marketing efforts to capture that elusive customer mind share in the decorative segment.
For Complete IIPM Article, Click on IIPM Article
ment sales contributing more to its kitty, Ashok Saini, VP (Special Projects), KNP confusingly claims, “KNP has a ‘balanced sale’ between decorative & industrial, divided equally. With this unique positioning, it benefits from growth in both business areas. Other companies are either primarily decorative or industrial.” As far as the marketing efforts of the company go, it is taking up innovative marketing efforts to capture that elusive customer mind share in the decorative segment.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
the facts are in favour of vegetarianism. We always say, for animal cruelty, vegetarianism is the great solution to get rid of that. For the planet, (to prevent) depletion of the water and the land and everything, it’s a great idea, too. And I think it’s a great thing for your health, and I think doctors nowadays agree. That’s your first step, and I think your second step is to just look in the supermarket for good veggie food, and it’s readily available now. It’s very easy to do. Anyone that’s worried about it, get the facts, look into it, and go do it.
illegal activities. Poor people living on the fringes of good wildlife habitat oft en turn to poaching, or assisting professional poachers, not because they want to but because otherwise their families would starve. And of course there are also ‘bad hats’ in every community and society to encourage this. We have let down forest fringe dwellers by not off erring them alternatives and opportunities to better their situation. Corruption plays a large part in this, for even where there are schemes to help these communities, they oft en do not benefit the people they are supposed to. In Ranthambhor, for instance, a tiger poacher confessed that he had used the money he made to buy gift s for his family and to organise a puja for his dead grandmother’s soul.
second paradigm, the reduced carbon dioxide emissions worldwide, the poor get both economic justice and energy justice, having their rightful place in an economy, livelihoods with dignity and sustainability. The solution to climate change and the solution to poverty are the same – protecting, enhancing and rewarding livelihoods, work, production and consumption patterns centred on people, not on fossil fuels. In the case of food, economic justice and energy equity implies more small farms, not less – because small farms are people centred, large farms are machinery and chemical centred, which contribute to greenhouse gases.