IIPM ARTICLE AND EDITORIAL: April 2008

Monday, April 28, 2008

And couples in US lived happily ever after...

Americans have always been known for not-

so-happy marriages, but 2007 saw a fall in the national per capita divorce rate to the lowest level since 1970. Divorce rates in the US started mounting in the late 60’s and peaked during 70’s and early 80’s. The highest rate was 5.3 divorces per 1,000 people in 1981. Now, more Americans prefer to remain seemingly united in conjugal bliss. Some say that the reason for a decline in divorce rate is that since families have two earners, they can afford a better standard of living, leading to less tension and lower chances of divorce. However, pessimists reiterate that marital relationships in the US are as unsteady as ever, but divorce rate is down because of a higher number of live-in relationships. It is believed that a change in mindset in resolving post marriage problems has contributed to the decline. A large population in the country is now open to professional advice for regenerating marital harmony.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Friday, April 11, 2008

Is it getting hot?

Want to make a fashion statement an

d stay cool this summer? Then doll up with United Colours of Benetton’s summer collection. The brown coat is designed exclusively for hot evenings and it comes with a white 100% cotton shirt, and a matching brown tie with dark colour tanned shoes. They’re all yours for Rs.19,000.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, April 10, 2008

...the judges’ zabardasti ke fights have become a regular feature

But the point to be noted, is that the talent o

f the candidates nonetheless, never goes unnoticed. Those contenders who are ousted from such shows but have the skill and zest, find their way, anyway. Jennifer Hudson, who was voted out of American Idol won the Best Supporting Actress Award at the Oscars this year, for her role in Dreamgirls. The Indian Idol 2 runner-up Karunya, was in greater demand for stage-shows, both in India and abroad, than the winner that year. Examples are aplenty. But guess who’s the latest to launch a reality TV show? Unbelievable as it sounds, it is Aastha, a spiritual channel, which in an attempt to bait younger audiences, is beginning a reality show of its own. Though based on the usual formula, Aastha plans to stand out by having an exotic setting of aashram for their show Religious Indian Idol, where the contestants will sit beneath trees, besides a river and sing songs of all faiths and there will not be any celebrity anchors to judge the show either. Did you hear… reality TV just got a spiritual touch!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, April 09, 2008

The new global tour package

Let’s talk about savings, overseas
They said diversification of funds would really help the inves

tor in stabilising returns and getting higher returns. Perhaps ‘they’ (the pundits) never had an idea that when it comes to Indians, till the time someone smashes up an investment idea up their faces, nobody even twitches a muscle. And that is exactly what a number of fund houses in India are trying to do – basically provide Indian investors an experience of international investing. Reliance Mutual Fund is in talks with London-based fund house Schroders, Barclays and Royal Bank of Scotland to tie up on a reciprocal basis. “We are in talks with various potential foreign partners,” said the Reliance MF spokesperson, refraining to divulge further details. Tata Asset Management Company (AMC) is also in advanced talks with global fund houses and investment advisors in a similar attempt to offer global investment products, though the concept is new. Kotak MF has tied up with T Rowe Price (a US based investment management firm) to launch the Global Emerging Markets Equity Fund, allowing domestic investors to invest in global emerging markets. Having had no hands-on experience in investing in overseas market, UTI AMC has entered into an Investment Advisory Agreement with State Street Global Advisors Asia Limited (SSgA Asia) to launch the ‘Global Navigator Fund’.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, April 08, 2008

‘Shop lifting’

The nation got introduced to new techniques of ‘shop lifting’, and new

er more introduced to ‘stop lifting’! Economists found more fashionable jargons – footfalls being the most famous. And as a domino effect, after seeing the high attraction quotient for crowds, more and more entrepreneurs started introducing newer and newer malls. Consequently, Noida, Gurgaon, Ghaziabad, Delhi, Bangalore, Mumbai, Kolkata, Chennai, all saw the trend spitfiring up. Ernst & Young, A. C.Nielsen, and a plethora of other consulting firms vouched failsafe for the fact that as the organised retail market was not even 2% of the overall market, malls had everything rocking for them. The more, the crazier! All in all, the mall mania seemed to be thundering up like nobody’s business. But what about actual sales? Did anyone care to track how many footfalls actually got converted into retail purchases? Did some consulting firm even worry about comparing whether, with the unbelievably high real estate prices, mall sales were actually giving a return on investment?

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, April 04, 2008

Which club’bing could take you this high?

One of the first movers in ‘customised air travel’, Club One Air has plans to revolutionise air travel across India
“Factional ownership?!?” If you hadn’t heard of this te

rm till now, be confident Club One Air would make this and the term ‘customised air plans’ is the buzzword of air travel industry in the coming few years. So what does factional ownership really mean? Does it mean that you might end up ‘owning’ an aircraft? Astonishingly, the answer is yes! At least, a part stake in a swanky flying machine! The concept of aircraft ownership or fractional ownership has existed for sometime in the West, but it’s only now that the booming Indian economy has given birth to hundreds of nouveau moneyed corporate honchos, who have the wherewithal and the luxuriant gumption to partake of this service. To cash in on this demand, Club One Air started its corporate journey in 2005. “Nobody in the country was into this business of fractional ownership. There were big industrialists who owned an aircraft; but many of them couldn’t even afford time and funds to face the hazards of owning an aircraft.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, April 03, 2008

Public sentiments compelled

The public sentiments

compelled Balaji clan to re-introduce the character, to be played by Ronit Roy. While, Mihir's death raised public outcry, once his character was back, the soap continued with its success script. Well, all it takes is a little twist in the tale and a plastic surgery. Confident of her strategy (which seems to be a workable solution to the crisis faced by producers when a character quit), Ekta Kappor opines, “It's the show that matters. The ratings too have proved it time and again that the soap is greater than stars.” Sandeep Sickand, Creative Head, Sony, couldn't agree less, “Serials are all about characters and at the end of the day; it is the character that matters." It is widely observed, thatat a time of such turmoil, the TRPs of the show increase, given the curiosity generated. But, later on everything rests on the acceptability of the new actor. "Sometimes, the star power becomes so immense that there can be a initial set back,” offers Sandeep. However, things change when a lot rests on the success of the show, as is the case with Kyunki of Star. Though the show continues to top the TRP charts, in the past few months, (even when Smriti was there) its TRPs had begun to fall. Moreover, right now, Star is facing stiff competition from Zee and Kyunki & Kahani remain to be its only saviours. Will the new Tulsilive up to the expectations? We will have to wait for the verdict which might settle this debate for once and for all.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Wednesday, April 02, 2008

“This time we thought of making it relevant to the crowd in Tier II cities...”

Shot outside Chandigarh, this commerc

ial is armed with a storyline that is relatable and tongue-incheek with Priyanka scoring handsomely in taking the guy for a ride (literally!). Talking us through various moments of the shooting which included gruesome tasks as applying oil on buffalos and spraying water on them to ward off the heat, Sanjeev relates that the ad was shot during the harvesting season and there were a lot of dust particles in the air because of which Priyanka was having some breathing problems. “But, never did she make a big issue out of it and the shoot progressed on time,” says Sanjeev. “She showed no starry tantrums at all,” he adds. Sanjeev seems to be pretty pleased with the response garnered by the ad since it went on-air. With the art work taken care by Shubojit Sen, Pravin Saxena, being the Creative Director and servicing team comprising of Sridhar Iyer and Sumit Sharma, the end result has been overwhelming for the scooty brand and the agency. A power-packed 100cc machine targetted at the fairer sex, positioned as a smart vehicle and one which promises loads of fun... seems the tough bike-maker has the right mix to peddle their Pleasure scooty as every girl’s dream machine and a Pleasure to ride...

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, April 01, 2008

BRAND : HDFC

AGENCY : Dentsu Marcom
BASELINE : Sar Utha Kar Jiyo
DESCRIPTION: A man is playing with his son

and the VO says, “Kumar sadan mein khushiyan barsengi hamesha ke liye.” An old man touches his trophy emotionally which he won years ago and the VO says, “Aatmsamman rahega hamesha ke liye, kyunki Vishal Kumar rahe na rahe, Kumar sadan rahega hamesha ke liye.” In the end, his kids come and hug him, while the VO continues, “Home loans insurance plan from HDFC Standard Life, chote premium mein badi suraksha, kisi bhi bank ke home loan par. HDFC Standard Life, Raho sar utha ke.”
4Ps TAKE: HDFC effectively employs emotions & relationships to convey the USP: learn to be independent with HDFC Standard Life. The communication pulls at the heartstrings, & the visuals are moving. The idea is freedom from worry “forever (hamesha ke liye).” ‘Sar utha ke’ the brand’s tagline works very well, straight from HDFC’s heart!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative