Diwali Time For Maximum Purchase

“Unlike other companies, for us, Diwali is the time when maximum purchase of suiting material happens from the business community,” says Vikram Mahaldar, Sales Manager, Raymond Ltd. If Raymond is focussing on institutional buyers, then rival Pantaloon is focusing on regional customising. “Our USP is what we sell in Durga Puja in Kolkata and that’s totally different from what we are designing for Diwali for the entire country,” boasts Bina Mirchandani, Head, Category Management, Pantaloon Retail India. The Birlas are betting big with their brand Digjam for this festive bonanza. This Diwali, the company will add as much as 350 new designs for their ‘Milan Collezioni’ range and will divulge ‘jacketing material’ to gamble on the juvenile segment. “This is the most important time of the year and customer looks for new collections in Diwali,” feels Rajiv Pal, GM, Marketing, Digjam.

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

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