HEADLINE : Love it, Moser Baer it.
BASELINE : NA
AGENCY : TBWA
4Ps TAKE : A global front-runner in the compact disc territory, Moser
Baer continues to break newer grounds in communication too! This ad has been specifically designed keeping the Indian audience in mind. A wedding is an emotional event and the idea is simply to keep that moment alive forever. Moser Baer’s simple, but powerful, consumer proposition is with a Moser Baer DVD/CD, the mehndi and the fragrance of that unforgettable event will never fade away, simply because only a Moser Baer product is capable of accurately recording and retaining the freshness of the most cherished moments in our lives. Certainly, when anyone says that and with such confidence, how can the customers keep their hands off the product for who’d argue over happy memories being priceless?For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
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