The campaign helped Kirloskar cement a fruitful association with 51,812 farmers. Linterland is also credited for championing one of the largest ever rural advertising campaigns for Agriculture Insurance Company, covering the entire country! The last 8 years have witnessed this Lintas protégé becoming a master of what makes the rural market place tick. And as he accepts, The road ahead is clearly knowledge,” Linterland beckons... knowledgeably...
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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