The effort has been to understand the Indian cu
stomers well and serve better. In figures, the latest results (year ending March 31, 2006) of the ban
k showed that the bank clocked a total income of Rs.41.07 billion (up from Rs.31.46 billion previous year), with a profit of Rs.11 billion. To build on its India presence, the bank has also ventured into myriad social initiatives, covering areas like financial literacy, primary education and microfinance. Citibank pioneered ATMs in India, but ICICI and SBI snatched this advantage and proceeded to build the biggest ATM networks in the country. But as part of the India story since 1902, Citigroup was not one to give in easily. Today, Citibank stands tall as the largest foreign bank in India, and growing!
stomers well and serve better. In figures, the latest results (year ending March 31, 2006) of the ban
k showed that the bank clocked a total income of Rs.41.07 billion (up from Rs.31.46 billion previous year), with a profit of Rs.11 billion. To build on its India presence, the bank has also ventured into myriad social initiatives, covering areas like financial literacy, primary education and microfinance. Citibank pioneered ATMs in India, but ICICI and SBI snatched this advantage and proceeded to build the biggest ATM networks in the country. But as part of the India story since 1902, Citigroup was not one to give in easily. Today, Citibank stands tall as the largest foreign bank in India, and growing!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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