Anil Dua
Senior VP – Marketing, Hero Honda Motors
In making Hero Honda the world’s largest two-wheeler manufacturer (by volume) for nine consecutive years, Anil Dua has played a key role. The ex-Gillette man plays a pivotal role in deciding the strategies when it comes to launch of new products in India. In fact, Dua was the one who gave the suggestion to focus on the top-line rather than the bottom-line in 2006, when Bajaj was just inches away from dethroning Hero Honda as the market leader. However, that didn’t happen and Bajaj is still second. Hero Honda’s deep penetration in the rural markets has made its entry-level segment the strongest pillar in the company.
Senior VP – Marketing, Hero Honda Motors
In making Hero Honda the world’s largest two-wheeler manufacturer (by volume) for nine consecutive years, Anil Dua has played a key role. The ex-Gillette man plays a pivotal role in deciding the strategies when it comes to launch of new products in India. In fact, Dua was the one who gave the suggestion to focus on the top-line rather than the bottom-line in 2006, when Bajaj was just inches away from dethroning Hero Honda as the market leader. However, that didn’t happen and Bajaj is still second. Hero Honda’s deep penetration in the rural markets has made its entry-level segment the strongest pillar in the company.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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