A US law, brought into force after 15 years, has banned the display of tobacco advertising to non adults. But the tobacco companies are not going to give ground so easily.
However, Altria’s Philip Morris USA, the nation’s biggest cigarette maker, has already broken with rivals Reynolds and Lorillard Tobacco Co. and is supporting the legislation as a way to standardize manufacturing requirements and spur the development of less-harmful tobacco products, something which the giant is slowly shifting to in the last decade post the 1998 class action lawsuit turmoil. R J Reynolds and Lorillard are both arguing that the law helps cement the position of Philip Morris in the market while their marketing efforts to adult population will be hampered because of changes and bans in various aspects of promotions and packaging.
But, whatever may be the immediate brouhaha, Uncle Sam, a one time largest producer of tobacco in the world, seems bent on clearing the smoke off the air for its coming generations.
However, Altria’s Philip Morris USA, the nation’s biggest cigarette maker, has already broken with rivals Reynolds and Lorillard Tobacco Co. and is supporting the legislation as a way to standardize manufacturing requirements and spur the development of less-harmful tobacco products, something which the giant is slowly shifting to in the last decade post the 1998 class action lawsuit turmoil. R J Reynolds and Lorillard are both arguing that the law helps cement the position of Philip Morris in the market while their marketing efforts to adult population will be hampered because of changes and bans in various aspects of promotions and packaging.
But, whatever may be the immediate brouhaha, Uncle Sam, a one time largest producer of tobacco in the world, seems bent on clearing the smoke off the air for its coming generations.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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