The American icon recently thundered into the Indian market with a massive line up of 12 hogs. The recent rush saw Harley-Davidson India making its debut at the 70th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota. The rally is one of the most hip biker events in the world, combining scenic and challenging riding routes, bike demos and displays, rock show and festivities. “The feeling of camaraderie among thousands of Harley riders is unmatched. We look forward to delivering the rally experience to our customers in India in years to come,” said Anoop Prakash, Managing Director, Harley-Davidson India. While riding the Harley-Davidson Ultra Classic Electra Glide, Sanjay Tripathi, Director of Marketing, Harley-Davidson India said, “Harley-Davidson India’s debut at this rally marks an important milestone for us.”
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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