The Walt Disney Company, the world’s second largest media house after Time Warner, was incorporated in 1923 by Walt Disney and his brother Roy Disney. From time to time, Disney came up with memorable cartoon characters that amused children and adults alike. Its most popular conception, Mickey Mouse, was created in 1928, followed by Donald Duck, Goofy and Pluto, which together formed the pantheon of the Disney cartoon characters. Since the release of Snowhite and the seven dwarfs in 1937, Disney created animation films, which universally became the most popular mode of entertainment. Most of Walt Disney’s strategies proved successful, but the decision to collaborate with Pixar was a defining moment in the entertainment industry.Disney’s relationship with Pixar dates back to 1991. Since then, the Walt Disney Company, along with Pixar, gave some unforgettable animation movies like Toy Story, Finding Nemo, The Incredibles, A Bug’s Life and Cars. The operational synergy of the two companies gave animation a new definition and produced some of the most cherished work in the animation industry. This most successful partnership in entertainment history resulted in a merger when Disney completed the acquisition of Pixar in an all stock deal on May 5, 2006. Disney’s ‘animated objectives’ remain pristine case studies.
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Source IIPM-Editorial,2006
For Complete IIPM-Article, Click on IIPM-Editorial LINK
Source IIPM-Editorial,2006
