PRICE DOMINATED MOBILE PHONE WARS ARE NOW ALSO BEING FOUGHT ON FEATURES AND ON STYLE!
From those unsightly and ponderous handsets to Motorola’s epitomes of designing excellence, the Dolce and Gabbana range, from the brick like Nokia 5210 to all-inclusive N-Series, the Indian mobile handsets industry has seen it all. Monthly subscriber additions of over 5 million and the world’s cheapest call rates(under 2 cents) are forcing the global handset makers to fine-tune their strategies to suit India. “Motorola is bullish on India and is gearing up to play a defining role in the country,” said Edward J. Zander, Chairman & CEO, Motorola Inc., while announcing India as Motorola’s headquarter for its High Growth Markets last year.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
From those unsightly and ponderous handsets to Motorola’s epitomes of designing excellence, the Dolce and Gabbana range, from the brick like Nokia 5210 to all-inclusive N-Series, the Indian mobile handsets industry has seen it all. Monthly subscriber additions of over 5 million and the world’s cheapest call rates(under 2 cents) are forcing the global handset makers to fine-tune their strategies to suit India. “Motorola is bullish on India and is gearing up to play a defining role in the country,” said Edward J. Zander, Chairman & CEO, Motorola Inc., while announcing India as Motorola’s headquarter for its High Growth Markets last year.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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