The report is pertinent for marketers across products & services. In fact, these revelations should push marketers to change their strategy according to the changing dynamics and spending habits of this group. The report points out that a company has to guard its brand very carefully and never let it deteriorate in the minds of the customer, making the ordinary, extraordinary and finding new ways to offer luxury and focus on building long term relationships with customers. It’s an all new mindset, and is here to stay and only grow with time. The trick, for marketers, is to adapt quickly and cash in!
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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