Maxim

“In UK you have around 600 titles, while in India there are just 15-16 publications,” says Piyush Sharma, CEO of Maxim. But are advertisers giving a thumbs up to such titles? “This market is very small,” points out Jyoti Bansal, VP, Media Planning Group (MPG). To the disappointment of the publishers, many media planners confess that they would rather look at specialized titles dealing with cars, gadgets or sports to reach out to the male readers. “These are typically for men. They are niche and, in some cases, a better choice because the person will buy them only if he is seriously interested.” However, he adds, “Indianised versions of International titles get a lot of MNC clients because of their image.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Advertising

Moreover, investment made in advertising gives only 10% return, but if you invest in retail you get a whopping 90% return on investment,” reasons Salil Sadanandan, Senior Vice President, Timex Watches Ltd. The company recently launched its 34th retail store in the capital and announced plans to open 50 more by the end of this year. And to corner a bigger share of the pie (from current 22%), Timex is planning to retail more international brands. Recently, Timex had tied up with international brands Pierre Cardin & Versace to market their watches in India. Time Factory – an avant-garde multi-brand watch store – hosts both in-house brands and others like Nautica, Espirt, Opex and FCUK.

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Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Hotel Chain

What’s more, a larger number of rooms seem to be order of the day in the Indian hospitality sector. French hotel chain Accor has entered into a JV with the Indian unit of Dubai-based Emaar Properties (the largest Arab real-estate company by market value) with a view to set up 100 budget hotels in India. This JV, it has been reported, will invest $300 million over the next 10 years to roll out 10,000 hotel rooms in India.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

HILTON HOTELS CORPORATION

Hilton Hotels Corporation said in a release that it would invest around $143 million in the venture and later also has plans to raise debt from the market. Under the proposed arrangement, the DLF-Hilton joint venture will develop and build the properties, while Hilton is going to take care of the management. Several wellknown brand names from the corporation’s portfolio – for instance, Hilton Hotels, Hilton Garden Inn, Homewood Suites by Hilton and Hilton Residences – will figure in the list of the JV-owned hotels.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Mr. Bush To Change Course

Everyone I know realizes that the civil war will get even worse after we’re gone, and that there will probably be a bloody bout of ethnic cleansing that effectively partitions the country into hostile segments. But nobody – not even Donald Rumsfeld, it turns out – thinks we’re making progress in Iraq. So the same terrible things that would happen if we withdrew soon will still happen if we delay that withdrawal for two, three or more years. The only difference is that we’ll sacrifice many more American lives along the way. The second truth is that the war will go on all the same, unless something or someone forces Mr. Bush to change course. During his recent trip to Vietnam, Bush was asked whether there were any lessons from that conflict for Iraq.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Also Read:-
NOKIA LEADERSHIP
Much Hyped N-Series
Growth of the Mobile Handset Market
Korean Telecom

India Would Surpass China!

While Gartner has predicted that India would surpass China in the total subscriber number by 2009, Fitch recommends that the mobile handset sector will easily have a subscriber base of an impressive 250 million by the end of 2007. Needless to add, with the increase in subscriber additions, the handset market has also witnessed a phenomenal growth. From a minimal 19 million handsets sold in 2003, close to 60 million handsets are expected to be sold by the end of this year – a good reason for players to pull up their socks and seize the day.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Predatory Pricing

The Wal-Mart model is simple: predatory pricing and huge stores located near suburbs where Americans drive 20 to 40 kilometers from their homes to stock up for the week or the month. And many research studies have revealed that it is the lower middle class and relatively lower income families in America that really need and benefit from the discounts that Wal-Mart offers. The scenario in India is dramatically different. An overwhelming majority of Indian families (even urban Indian families) don’t own a car they can drive to the suburbs for a regular refill of Wal-Mart goodies.

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Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Predatory Pricing

The Wal-Mart model is simple: predatory pricing and huge stores located near suburbs where Americans drive 20 to 40 kilometers from their homes to stock up for the week or the month. And many research studies have revealed that it is the lower middle class and relatively lower income families in America that really need and benefit from the discounts that Wal-Mart offers. The scenario in India is dramatically different. An overwhelming majority of Indian families (even urban Indian families) don’t own a car they can drive to the suburbs for a regular refill of Wal-Mart goodies.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

India's GDP

Of course, there is the risk that some readers will think the editorial team at Business & Economy has gone a little wonky and is perhaps losing its marbles. After all, Wal-Mart generates annual revenues that are equivalent to about 40% of India’s GDP; it has about 12,000 stores across the world; it has virtually perfected the art of discounting and selling cheap (something that should be music to the ears of price sensitive Indian consumers); it has wisely roped in Sunil Bharti Mittal, one of the most successful entrepreneurs in the last decade, as the local partner; and it has the financial clout that all companies in India Inc can only fantasise about! Given these seemingly overwhelming odds, how on earth did Business & Economy arrive at the conclusion that there are very high chances of Wal-Mart failing in India? Let’s do away with the most obvious reasons first.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Private Security Agencies

As expected, the demand for regulation came from none other than the big players in the industry, for which the government did pass the Private Security Agencies Act in the recently concluded session of the Parliament. Expectedly, the act, which is likely to come into force by March 2007, will appease the powerful players and weed out the home-grown ‘small fries’. But according to the government, the Private Security Act is a move to enhance the public-private participation in the field of internal security. Surprisingly, perhaps this wasn’t what even the biggies really required. R. K. Sinha, Managing Director, Security and Intelligence Services (SIS) India Ltd, deliberates, “The government has been highlighting the need for public-private synergy in the national security sector.

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Source : IIPM Editorial, 2006

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative