Advertising

Moreover, investment made in advertising gives only 10% return, but if you invest in retail you get a whopping 90% return on investment,” reasons Salil Sadanandan, Senior Vice President, Timex Watches Ltd. The company recently launched its 34th retail store in the capital and announced plans to open 50 more by the end of this year. And to corner a bigger share of the pie (from current 22%), Timex is planning to retail more international brands. Recently, Timex had tied up with international brands Pierre Cardin & Versace to market their watches in India. Time Factory – an avant-garde multi-brand watch store – hosts both in-house brands and others like Nautica, Espirt, Opex and FCUK.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Pin It