The Wal-Mart model is simple: predatory pricing and hu
ge stores located near suburbs where Americans drive 20 to 40 kilometers from their homes to stock up for the week or the month. And many research studies have revealed that it is the lower middle class and relatively lower income families in America that really need and benefit from the discounts that Wal-Mart offers. The scenario in India is dramatically different. An overwhelming majority of Indian families (even urban Indian families) don’t own a car they can drive to the suburbs for a regular refill of Wal-Mart goodies.
For Complete IIPM Article, Click on IIPM Article
ge stores located near suburbs where Americans drive 20 to 40 kilometers from their homes to stock up for the week or the month. And many research studies have revealed that it is the lower middle class and relatively lower income families in America that really need and benefit from the discounts that Wal-Mart offers. The scenario in India is dramatically different. An overwhelming majority of Indian families (even urban Indian families) don’t own a car they can drive to the suburbs for a regular refill of Wal-Mart goodies.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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