The recently announced annual results evinc
ed an exorbitant net turnover of Rs.123 billion, recording an incredible growth of 26% as compared to last fiscal and according to the company, majority of this growth was contributed by noncigarette FMCG businesses and agri-ventures. In ITC’s aggressive growth chart for both of these mascots, hinterland plays a crucial role and to mint more moolah from these cash cows, Deveshwar is pledging to protect the environment. Chris- tened as ‘Sunehra Kal’, it’s saving natural resources through projects like protecting farm forestry, integrated watershed developments, irrigation and preserving pastures. Affirms company spokesperson, “We want to check the exploitation of rural resources and involve local people in protecting environment like controlling fertile soil erosion. This would benefit the geography of that particular region and would also help our agri-businesses.”
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ed an exorbitant net turnover of Rs.123 billion, recording an incredible growth of 26% as compared to last fiscal and according to the company, majority of this growth was contributed by noncigarette FMCG businesses and agri-ventures. In ITC’s aggressive growth chart for both of these mascots, hinterland plays a crucial role and to mint more moolah from these cash cows, Deveshwar is pledging to protect the environment. Chris- tened as ‘Sunehra Kal’, it’s saving natural resources through projects like protecting farm forestry, integrated watershed developments, irrigation and preserving pastures. Affirms company spokesperson, “We want to check the exploitation of rural resources and involve local people in protecting environment like controlling fertile soil erosion. This would benefit the geography of that particular region and would also help our agri-businesses.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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