Considering Apple’s wondrous ability 
to quickly disseminate information about its futuristic products and service (read Apple iPhone), this statement from Jobs holds no more significance than just being a fish story. However, after Realising the significance of the damage done by the Greenpeace rankings, Apple quickly responded with a comprehensive report on its initiatives to become an environment friendly company. As per Jobs’s report ‘A Greener Apple’, the company has strategically planned to phase out hazardous substances like lead (already eliminated in 2006 and Apple stopped manufacturing CRT displays), mercury, PVC and arsenic (to be eliminated by 2008). Apart from this, Apple has also initiated its re-cycling programme way back in 1994 and it promises to be a world leader in eliminating e-waste by 2012.
For Complete IIPM Article, Click on IIPM Article
to quickly disseminate information about its futuristic products and service (read Apple iPhone), this statement from Jobs holds no more significance than just being a fish story. However, after Realising the significance of the damage done by the Greenpeace rankings, Apple quickly responded with a comprehensive report on its initiatives to become an environment friendly company. As per Jobs’s report ‘A Greener Apple’, the company has strategically planned to phase out hazardous substances like lead (already eliminated in 2006 and Apple stopped manufacturing CRT displays), mercury, PVC and arsenic (to be eliminated by 2008). Apart from this, Apple has also initiated its re-cycling programme way back in 1994 and it promises to be a world leader in eliminating e-waste by 2012.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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