Monday, March 24, 2008

The leader lives in fear

Airtel prepares for the new challenge
Even the world’s fastest growing economy, China has its share of insecurities. And Bharti Airtel is only a leader who sits on an unstable throne. And when a giant like Vodafone announces plans to introduce ultra-low cost handsets in India, it’s natural for Airtel to take up the cudgels. Airtel plans to launch colour handsets at competitive prices. Sanjay Kapoor, President, Mobile Services, Bharti Airtel, stated “We are currently in talks with many mobile phone manufacturers for tailor-made handsets, specific to our requirements.” But he ruled out the possibility of tying up with the Big three – Nokia, Sony Ericsson or Motorola. This is the first time we would see bundling happen in the Indian GSM space. The CDMA majors Reliance Communications and Tata Indicom have already been very aggressive in this field from the very start. An increasing number of branded retailers like m-Bazaar, Future Bazaar, Mobile Store etc., are now offering branded handsets at competitive prices, so task for Airtel is clearly an uphill one. They are branded as service providers, and without the backing of brand baadshahs in handsets arena, they really have to come up with some phenomenal package to make this one click

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