Monday, March 10, 2008

This ‘F’ is good

... F1 for social sustainability
While most athletes are concerned about their place in the world than about the world around them, few chosen ones have realised their importance in the lives of their millions of fans. With nearly 58 billion viewers glued to their TV screen to experience the F1 motor racing live, the impact on audience just can’t be ignored. This sport not only revolves around the players & fans but equally pioneers in development of technology & then the economy. F1 attracts the brightest minds in engineering design & encourages the use of innovative techniques. Realising the duty towards environment, the Honda F1 team has decided to race to raise awareness about environment issues & has done away with corporate colours & advertisements. Instead, it will portray a picture of Earth on racing cars. To create more audience involvement, Honda will also display names of pledged members, on Honda F1 billboards and then on artwork of the original car. On economic front, F1 brings in annual revenues of over $261.78 million to host nations & created over 28,000 jobs in Australia alone. It also has spin-off effects on tourism and hospitality sector as well. These Gods of Speed can definitely stimulate the present generation towards many social causes besides helping the nations to promote sports tourism.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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