The public sentiments
compelled Balaji clan to re-introduce the character, to be played by Ronit Roy. While, Mihir's death raised public outcry, once his character was back, the soap continued with its success script. Well, all it takes is a little twist in the tale and a plastic surgery. Confident of her strategy (which seems to be a workable solution to the crisis faced by producers when a character quit), Ekta Kappor opines, “It's the show that matters. The ratings too have proved it time and again that the soap is greater than stars.” Sandeep Sickand, Creative Head, Sony, couldn't agree less, “Serials are all about characters and at the end of the day; it is the character that matters." It is widely observed, thatat a time of such turmoil, the TRPs of the show increase, given the curiosity generated. But, later on everything rests on the acceptability of the new actor. "Sometimes, the star power becomes so immense that there can be a initial set back,” offers Sandeep. However, things change when a lot rests on the success of the show, as is the case with Kyunki of Star. Though the show continues to top the TRP charts, in the past few months, (even when Smriti was there) its TRPs had begun to fall. Moreover, right now, Star is facing stiff competition from Zee and Kyunki & Kahani remain to be its only saviours. Will the new Tulsilive up to the expectations? We will have to wait for the verdict which might settle this debate for once and for all.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
compelled Balaji clan to re-introduce the character, to be played by Ronit Roy. While, Mihir's death raised public outcry, once his character was back, the soap continued with its success script. Well, all it takes is a little twist in the tale and a plastic surgery. Confident of her strategy (which seems to be a workable solution to the crisis faced by producers when a character quit), Ekta Kappor opines, “It's the show that matters. The ratings too have proved it time and again that the soap is greater than stars.” Sandeep Sickand, Creative Head, Sony, couldn't agree less, “Serials are all about characters and at the end of the day; it is the character that matters." It is widely observed, thatat a time of such turmoil, the TRPs of the show increase, given the curiosity generated. But, later on everything rests on the acceptability of the new actor. "Sometimes, the star power becomes so immense that there can be a initial set back,” offers Sandeep. However, things change when a lot rests on the success of the show, as is the case with Kyunki of Star. Though the show continues to top the TRP charts, in the past few months, (even when Smriti was there) its TRPs had begun to fall. Moreover, right now, Star is facing stiff competition from Zee and Kyunki & Kahani remain to be its only saviours. Will the new Tulsilive up to the expectations? We will have to wait for the verdict which might settle this debate for once and for all.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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