Shot outside Chandigarh, this commerc
ial is armed with a storyline that is relatable and tongue-incheek with Priyanka scoring handsomely in taking the guy for a ride (literally!). Talking us through various moments of the shooting which included gruesome tasks as applying oil on buffalos and spraying water on them to ward off the heat, Sanjeev relates that the ad was shot during the harvesting season and there were a lot of dust particles in the air because of which Priyanka was having some breathing problems. “But, never did she make a big issue out of it and the shoot progressed on time,” says Sanjeev. “She showed no starry tantrums at all,” he adds. Sanjeev seems to be pretty pleased with the response garnered by the ad since it went on-air. With the art work taken care by Shubojit Sen, Pravin Saxena, being the Creative Director and servicing team comprising of Sridhar Iyer and Sumit Sharma, the end result has been overwhelming for the scooty brand and the agency. A power-packed 100cc machine targetted at the fairer sex, positioned as a smart vehicle and one which promises loads of fun... seems the tough bike-maker has the right mix to peddle their Pleasure scooty as every girl’s dream machine and a Pleasure to ride...
ial is armed with a storyline that is relatable and tongue-incheek with Priyanka scoring handsomely in taking the guy for a ride (literally!). Talking us through various moments of the shooting which included gruesome tasks as applying oil on buffalos and spraying water on them to ward off the heat, Sanjeev relates that the ad was shot during the harvesting season and there were a lot of dust particles in the air because of which Priyanka was having some breathing problems. “But, never did she make a big issue out of it and the shoot progressed on time,” says Sanjeev. “She showed no starry tantrums at all,” he adds. Sanjeev seems to be pretty pleased with the response garnered by the ad since it went on-air. With the art work taken care by Shubojit Sen, Pravin Saxena, being the Creative Director and servicing team comprising of Sridhar Iyer and Sumit Sharma, the end result has been overwhelming for the scooty brand and the agency. A power-packed 100cc machine targetted at the fairer sex, positioned as a smart vehicle and one which promises loads of fun... seems the tough bike-maker has the right mix to peddle their Pleasure scooty as every girl’s dream machine and a Pleasure to ride...Read More:-
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BRAND: Ford
Private emotion… ...As private jets become big bus...
Mackenna’s Gold
Tennis’ ace for humanity
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction? Nine Jersey Nights...
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