ADVILLE STARS OR JUST GLAM TRIVIA?

Pia Sen, the Paris-based designer, believes that the whole issue is simply making a mountain-out-of-a-mole hill. “While some of them are talented, they are unfortunately made out to be some kind of Renaissance Men; creatures who are geniuses with minds that are truly sublime. Actually a dumbed-down media coverages, frequently making giants of dwarfs, is the culprit. The danger of this kind of blind, uninformed lionizing is that it is misleading and frequently dismissive of real, solid creative talent that is publicity-shy,” says Sen.

Siddharth Roy of Response, Kolkata, tempers his take with reason, as he says, “I can see from where both Bharat and Pia are coming. I guess both are right from their perspectives. For me, adbiz has always been a personality-based profession.” Reality is: Yesterday, it was Padamsee & gang; today it is Piyush & company. And in principle, these are personalities with a proven track record. Therefore, they will attract young eyes wanting to join the profession and emulate them. However, he agrees that many times, the brand value of the products/services advertised is compromised due to the awe or intimidation factor. “I have heard of the head [CEO, Chairman & MD of organisations] rushing out to welcome the ad guru visiting their office. Clearly, their reputation has preceded their presence,” says Roy. By his thoughts, the fact that people who choose to be wowed or awed by whoever for whatever reason is simply their own privilege or problem. Rohit Ohri, JWT North’s Managing Partner also has a thought to share. According to him, the issue of making supermen out of mere mortals in adland has special relevance to his organisation, which has always prospered, untouched by the ‘Personality Cult’ syndrome under discussion, something which according to him has dominated some of the other (Ogilvy, Lowe, McCann et al) organisations. “When clients come to us, they buy into a culture & DNA that traditionally has single-mindedly propagated market-driven, client-specific and result-oriented work,” Ohri says. It is perhaps because of this that JWT can boast of some of its clients that have stayed with it for over 50 years. “We work as a team and deliver in-sync with the needs. Period,” says Ohri, while voicing apprehension about larger-than-life personas, “I am told that Unilever has had to be specially honed to Balki so as to not lose him. He is for all practical reasons the public face of Lowe. The same is true with Prasoon of McCann.” At the end of the day, Ohri believes, that this crazy dependence on that one big guy in the ad-world, can be tricky. It’s a risk though, and as all risks do, this one too has very often paid off well.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

While foreign banks outpaced their Indian peers on all parameters including loans, deposits & CASA, their credit related activities took a beating

In February 2005, the RBI had released the ‘Roadmap for presence of foreign banks in India’ laying out a two-track and gradualist approach aimed at increasing the efficiency and stability of the banking sector in India. The first track was the consolidation of the domestic banking system, both in the private & public sectors. The second track involved the gradual enhancement of foreign banks in a synchronised manner. This roadmap was divided into two phases, the first phase spanning the period March 2005 – March 2009, and the second phase following the review of the first phase experience.

In the first phase, foreign banks wishing to establish presence in India for the first time could either choose to operate through branch presence or set up a 100% wholly-owned subsidiary (WOS), following the one-mode presence criterion. Foreign banks already operating in India were also allowed to convert their existing branches to WOS while following the one-mode presence criterion. The WOS was to be treated on par with the existing branches of foreign banks for branch expansion in India. No foreign bank, however, applied to establish itself as a WOS or to convert to a WOS during the first phase.

Just when the revision of presence of foreign banks in India was due in April 2009, the global financial markets went in turmoil and uncertainties plagued the financial strength of banks around the world.

Accordingly, the Annual Policy statement of April 2009 indicated the intent to continue with the current policy and procedures governing the presence of foreign banks in India and to review its roadmap after due consultation with the stakeholders once there was greater clarity regarding stability and recovery of the global financial system. Accordingly the annual monetary policy 2010, directed to prepare a discussion paper on the mode of presence of foreign banks through branch or WOS by September 2010. In all probability, the outcome is likely to encourage more investments in India. The next four years promise a launch pad to foreign banks for substantial business expansion.

Amar Ambani, Head of Research (Private Client Group), IIFL – India Infoline Group

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

OMG, NOKIA’S CHANGING THE PR AGENCY! OR ARE THEY?

This could perhaps be termed as one of the biggest PR account shift in recent times. The news doing the round is that the Nokia account, which is being handled by Text 100, is up for grabs between leading PR giants like IPAN, ICPAR, Perfect Relations, The Practice etc. Text 100 has been handling Nokia’s global account for close to a decade now. But the real twist in the tale here is that it is not Nokia that has called for a pitch. It is perhaps Text 100 that’s itself decided to let go of the Nokia account. One Text 100 insider working on the Nokia account lets go off a shocker to us, “The corporate team of Nokia over a period of time has become very demanding and difficult to manage.” The problem could also lie in the fact that the Finnish giant, which has had a dream run in India, has upped the client benchmarks with Text 100 after noticing competitor Samsung rising in market shares in 2009 with its robust value-for-money touch phones apart from an onslaught from local handset manufacturers that were slowly eating into Nokia’s entry-level market. Nokia creditably has been looking at establishing itself as not just a handset company but a service company through its Ovi offering. And with higher PR service demands from Nokia, the result was that there were far too many Text 100 personnel getting involved to service the Nokia account – and as the juice goes, some key people in the agency over the last couple of years had started to feel that the returns were no longer good.

But one also gets information that the current move could be purely because recently, the public relations firm had signed up globally with the Samsung account (the entire consumer electronics division including the handset division), which was being handled by Integral previously. This also fits well with the ethical rules of the game in the PR industry, as Shikha Ghosh, President ICPAR shares, “It’s quite compliant in good corporate governance for a telecommunication giant to choose not to work with a PR agency expected to handle a competitor’s business – and vice versa too.” Well, it’s the PR industry, and everybody knows that there’s only a thin line between public relations and crisis management... and we’ve not even started talking about relations management, eh!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

JUVENILE SMOKE? NO MORE!

A US law, brought into force after 15 years, has banned the display of tobacco advertising to non adults. But the tobacco companies are not going to give ground so easily.

However, Altria’s Philip Morris USA, the nation’s biggest cigarette maker, has already broken with rivals Reynolds and Lorillard Tobacco Co. and is supporting the legislation as a way to standardize manufacturing requirements and spur the development of less-harmful tobacco products, something which the giant is slowly shifting to in the last decade post the 1998 class action lawsuit turmoil. R J Reynolds and Lorillard are both arguing that the law helps cement the position of Philip Morris in the market while their marketing efforts to adult population will be hampered because of changes and bans in various aspects of promotions and packaging.

But, whatever may be the immediate brouhaha, Uncle Sam, a one time largest producer of tobacco in the world, seems bent on clearing the smoke off the air for its coming generations.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

INSURANCE IMPRESARIOS

Remember the evangelist insurance ads that hollered at you to either buy the insurance products or die, be maimed, suffer unimaginable ill-health, misfortune and the worst doomsday scenarios possible? Well, there are two, perhaps three, firms which are beating the status quo, churning out ads that talk about everything positive, but disaster! Great start, but are customers buying the spin?

From “Your partner for life” to “Karo Zyaada Ka Iraada”, the transition in the tagline is representative of the metamorphosis in the mindsets of the ad makers engaged in scripting advertisements for an intangible product viz. insurance. Well, the change in the language of the tagline from English to Hindi indicates that the insurer wants to speak the consumer’s language and probably is more comfortable in their own skin. The ad campaigns of insurance firms usually communicated doom and fear and all thanks to the communication strategy, people invariably bought policies out of fear or guilt.

The year 2008 changed it forever and turned out to be the point of inflexion which saw the creation of a whole new benchmark for insurance ad campaigns. The jingle, “Nazar ko kya chahiye, khwaab thode zyaada... khwaab ko kya chahiye, rang thode zyaada... karlo phir zyaada ka iraada,” from the stable of Max New York Life Insurance Company Ltd (MNYL) or for that matter the jingle, “Ye kis pyari hifaazat mein ho, befikri ki halat hai...” from the stable of Bajaj Allianz Insurance challenged the status quo and helped push the boundaries in search and creation of a bigger and brighter tomorrow.

Why these ads covered miles was because of two reasons. One, they didn’t talk about death, accidents, despair, misfortune or any such doomsday scenario. Two, at the first glimpse, no one would have ever thought that the advertisements pertained to insurance. For a change, an insurance ad spoke of a dream and intended to awaken today’s India to re-look at itself, its realities and the untapped possibilities. The new brand campaign was not only instrumental in seeing to it that the brands (MNYL as well as Bajaj Allianz) broke through the clutter in life insurance advertising but also ensured an unprecedented surge in brand metrics.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

BIG LEAGUE OR NO LEAGUE

Moving up the value chain has been an aspiration for Indian IT brands for quite sometime now. Now it may well be deemed an unavoidable necessity!

To reach these big order deals and to gain the confidence of clients, Indian companies do need to urgently brand themselves now as value players. Chakraborti of Gartner laments the fact that not a single Indian IT company ranks among the top 100 brands of the world. In B2B branding of this nature, the most important differentiator is the branded product. Indian companies have to be up there leading some next wave of IT adoption now, rather than just playing catch up. That is how clients will identify their capability for big ticket deals. Leading firms are realising this. For instance, Infosys has created a research group called the Software Engineering and Technology Labs (SETLabs), which has developed numerous process frameworks, methodologies, service platforms and reusable knowledge objects. However, as Apte of Forrester points out, the innovations made by Indian companies are generally below the water line; as in they are more in the cost control arena. Clients, meanwhile, define innovation differently. Big ticket acquisitions can also stamp your authority on the world map, just as it happened for Tata with Corus and JLR.

Besides strengthening their base, it is also imperative for these companies to pay a lot more attention to client facing roles. Currently, as per analysts, there is a total neglect of the importance of marketing. Marketing people in these companies are mostly restricted in their role to documentation and proposal building. There has to be clarity in message and positioning by each player with respect to what they stand for. Chakraborti says, “Apart from a very few companies, it is restricted to participating in seminars, events, doing white papers; case studies et al. But marketing thinking is lacking. Creating credibility at multiple levels is necessary – India, Indian IT companies as a destination for outsourcing as well as the services they offer.” In that sense, controlling marketing costs, which Indian companies did in the tough recessionary phase, isn’t exactly what the doctor ordered. Admittedly, Indian IT majors have been ramping up on onsite and near-shore hiring over the past few years. They have to leverage that well.

However, it may be noted that we are mostly discussing the Big 6 here (TCS, Wipro, Infosys, HCL, Tech Mahindra and Cognizant). It is still quite hard to discount their ability to scale up and play on volumes. But the Indian IT sector has a very long tail following that. The challenges for this tail are even greater, as they have to quickly scale up to take strong positions in niche areas. Otherwise they may actually be on the wrong end of the acquisition bandwagon. But experts warn that the global M&A ball game is far from over. IBM has made 74 acquisitions in the business analytics space in a span of one year. Also, the recent acquisition of EDS by HP, Sun by Oracle and Satyam by TechMahindra have had significant impact on partnership models and IT SP strategy over the long-term. In addition, over the near-term, the industry could expect global players making a bid for Tier-2 Indian players and acquiring stake in a Tier-1 Indian IT SPs as well. Big IT is on the prowl; and if Indian players fail to enter the big league with huge promotional exercises, it could well prove a short life for their so called ‘low-cost’ brands. They have had their share of cheap; now it’s time to take their share of best!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

BIG LEAGUE OR NO LEAGUE

Moving up the value chain has been an aspiration for Indian IT brands for quite sometime now. Now it may well be deemed an unavoidable necessity!

While sharing his views on the concept of justice in the Indian context, Nobel prize winning economist, Amartya Sen, shared an interesting anecdote with us to hilarious effect. This was when his car stopped at a traffic signal, and one of the vendors at the signal came up to his car, attempting to sell Sen’s own book to him. The boy exclaimed, “Please buy it Sir. It is cheap and best!” Sen also went on to remark, rather self-deprecatingly, that this is what he always wanted to be – cheap and best!

Coming to the context of India Inc. in the global milieu, Sen’s words will strike a chord for sure. After all, wherever Indian companies have seen a larger role for themselves beyond their home market, the most critical competitive advantage they have sought to exploit is the cost advantage. ‘Cheap’ and ‘Indian’ seem to be almost synonymous (best, meanwhile, is a relative term) as a result; and Indian firms have just about mastered the frugal engineering mantra, in sectors as diverse as steel, telecom, pharma, auto and textiles. Of course, this is most relevant in the context of Indian IT, which is India Inc.’s most phenomenal success story till date. For years, Indian IT companies have taken up opportunities for cost arbitrage and have developed newer capabilities in the IT domain, wherein they could capitalise on the arbitrage as best as possible. How companies like Infosys, Wipro and TCS became the new age industrial giants in the process is well known.

Even though the ‘cheap’ label does make us cringe at times, criticism of this approach is both logical and illogical, depending on the period that you consider for your assessment. Till the 1990s and the early years of this century, this was the best foot they could put forward, at a time when the lower end of the IT ball game was a blue ocean of sorts, and they had the right fishing gear! They did it brilliantly then; no question about that. But while it is important to know when it is the right time to latch on to a particular business strategy, it is equally important to know when to let go. And with the Indian IT sector, the time to let go is coming sooner than anticipated. Moving up the value chain has been a desirable and aspirational business approach for quite some time, but it may not be too far-fetched now to deem it a necessity. The lingering questions that now come to mind are why, when and yes...how?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India

Organized Workshop - IIPM -Workshop on corporate power dressing - IIPM Lucknow

"We stand on the razor's edge of being remembered...or forgotten”! Impressions are critical in creating the right impact. They make the deciding difference between success and failure.

The impact of our appearance, postures, and manners is as strong if not more than that of our skills, expertise and competency. People inadvertently form their first impressions in less than five minutes of the meeting on the basis of general body language and our ability to project ourselves. In social as well as professional work situations, inevitably, packaging and etiquette is the only visible and available means of evaluating others.

With liberalization and globalization bringing in a train of new business opportunities involving overseas partnerships, joint ventures and tie-ups, there is an urgent need for Indian Managers to familiarize themselves with diverse cultures and their social decorum.

Bearing this need the Rhetorix Club at IIPM Lucknow organized a workshop on Corporate Power Dressing. The workshop was conducted by the known fashion designer Asma Hussain, who emphasized on the importance of dressing in the colorful corporate world to ensure casual and stylish flair. Asma Hussain also highlighted the key aspects of formal dressing by an elaborate presentation. It was a good educational experience for the students who were left clamoring and mesmerized

Breaking News - IIPM - BRAND WAR

Executive communication at IIPM is one of the most coveted and sought after subject. Through EXCOM students explore a new foray of communication. In the process the students are sprinted through a series of activities which test their body language, team building and leadership skills. These exercises spark up their interests and eventually enhance their overall persona.

On 3rd August 2010 , the IIPMites of Lucknow were exposed to an enthralling presentation on “ Brand War”- Pizza hut vs Dominos conducted by the students of UG/FW/09-11, under the guidance of their EXCOM faculty Mr. Ali Mustafa Rizvi . Preparation for this event had begun a week in advance and the campus was bustling with posters and other promotional campaigns of the respective brands.

An excellent promotional approach followed by a thorough professional yet entertaining presentation marked the end of this week long affair. The audience which included the students, faculties and employees from both the brands, gave an overwhelming response.

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Anil Dua

Senior VP – Marketing, Hero Honda Motors

In making Hero Honda the world’s largest two-wheeler manufacturer (by volume) for nine consecutive years, Anil Dua has played a key role. The ex-Gillette man plays a pivotal role in deciding the strategies when it comes to launch of new products in India. In fact, Dua was the one who gave the suggestion to focus on the top-line rather than the bottom-line in 2006, when Bajaj was just inches away from dethroning Hero Honda as the market leader. However, that didn’t happen and Bajaj is still second. Hero Honda’s deep penetration in the rural markets has made its entry-level segment the strongest pillar in the company.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Puneet Datta

Assistant Director – Marketing, Canon BIS

One campaign that particularly comes to mind is the ‘Customer testimonial ATL campaign’. This was one of the few campaigns, which due to a composite marketing strategy, strategically helped in creating a pull and increased Canon’s brand awareness through spreading the message about Canon being the leading technology provider in the imaging industry. The campaign was specifically built around Canon’s existing strong customer base wherein, the select customers were projected as the brand ambassadors of the products. The customers spoke about how the product was beneficial to the organisation and how the product had provided them great RoI. Thus the campaign was successful in showcasing strong relationships with existing customers and in establishing Canon’s technology prowess.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Anuj Singh

National Marketing Head & West Head, Red FM

It’s special when all doubts are put to rest with recognition from the highest order - your consumer! In our case, it was the moment when brand Red FM rose from being a contender to the leader within a span of just a few months. Of the things that contributed to this success, one thing which worked very well for us was the connect we could achieve with our brand attitude ‘Bajaate Raho!’ as well as the media strategy we adopted to communicate the same. We adopted the ‘touch point’ strategy of reaching out to people at various apertures in their daily lives, wherein they are most receptive and thus communicate the brand attitude through the use of socially relevant messages.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Sameer Suneja

Country Head, Perfetti Van Melle India

Repositioning of Happydent has been a really special experience. The brand was possibly launched ahead of its time and was initially positioned almost as a cosmetic product performing a quasi-functional role. The consumer was not willing to accept that a chewing gum could play a role in teeth whitening, and the brand was rejected. The whole exercise of repositioning and relaunching the brand was extremely gratifying, and commercials such as the Photographer Flash film and subsequently the Palace film and associated initiatives did wonders. It is today one of India’s leading gum brands. It reinforces the belief that some really strong consumer insight work translated into a brand strategy when executed well, has a dramatic impact on consumer acceptance, irrespective of the brand’s PLC.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

DON’T MISS THE ONLINE HOLIDAY SEEKERS...

Internet has already become a key game changer and the mobile is the next in line. It is important for the sector to understand the dynamics of these emerging mediums

The Indian travel and tourism market can achieve massive gains during 2010 if the industry takes advantage of the opportunities presented to it. There has been greater interest in India as a travel destination for global travellers due to the reduction in air fares, increasing availability of travel options online, increased spending into destination marketing and rapid adoption of consumer mobile technology. Combined, this offers a clear and visible revival for the economy; particularly for hoteliers who can maximise sales through internet travel portals. More hoteliers are now selling online, although recent figures still indicate that less than 10% of bookings are being processed through the Internet. Analysts predict that the $2 billion revenue generated online in 2009 could reach $6 billion by the end of this year. Compared to the European market, this is a faster and more productive growth of travel & tourism e-commerce, where, after 10 years, the participation of online is still below 50% of all travel bookings.

We already see that hoteliers in India are becoming more web-savvy by adopting channel management technologies to distribute inventory across multiple booking websites while also using these tools to benchmark their competitors rates. Online bookings have helped Indian hoteliers reach a wider global audience which helps hotels realise the impact of online sales for increasing occupancy and revenue opportunities.

The Indian travel market is amongst the first to show signs of recovery. It must be noted that the Indian hospitality segment was not as badly affected as its European or American counterparts. Until early last year, demand for rooms exceeded supply, leading hoteliers to increase rates. As demand fell, a sense of balance occurred; leading to adequate adjustment in selling rates, due to which occupancy levels in India didn’t drop as significantly as other markets. Also, India has done quite well in increasing international awareness as a leisure travel destination. Global marketing campaigns have drawn attention to a historically fascinating country.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
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IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

WHAT’S BUZZING THE BUZZ?!

Be it handycams, mobile phones, laptops or the latest hot wheels, all of them created enough waves in the Indian market in the last fortnight.

HP Mini 210:

Pretty & Powerful: Hewlett-Packard India has strengthened its notebooks range by launching its newly designed “Mini 210”. The product has been designed keeping in mind the needs of students and business travelers. The product boasts off its design aesthetics and swanky looks. Its has features like Chicklet keyboard, Chicklet Touchpad, WLAN, integrated webcam, Bluetooth, Microsoft Windows 7 OS and weighs around 1.22 kg (with HDD) and measuring less than 1-inch thin.

TECHNICAL SPECIFICATIONS:

Chicklet keyboard
Windows 7 OS
Atom 450 Processor
Price: Rs. 16,000



Tribal Italia

FEELING THE TREBLE: Amara Raja Electronics Ltd. has unveiled its new product named Tribal Italia, which is a sine wave UPS. A pure mix of style and performance, the product has been designed keeping in mind the indian user. It has the unique i-DSP technology, delivering pure sine wave output, which protects electronic items at home.

TECHNICAL SPECIFICATIONS:

i-DSP Technology
Cradle Rocker System
Price: Rs.7,000-8,000

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

CAN YOU HEAR ME?

As many as 16 players vying for the attention of consumers in a market, how can anyone get noticed? Ask Indian telecom service providers and they will tell you how…

Experts suggest that marketers can avoid the clutter trap either by selling a product for what it is, or by bringing a differentiated product to market. And that’s what exactly every single player in the telecom arena is trying to do at present. “The DNA of Airtel stands for relationships that are personal & touch your heart and at the same time connotes nationality,” says Sagar Mahableshwarkar, CCO of Rediffusion DY&R.

While Airtel is trying to make emotional bonding with its customers through its ads, Aditya Birla owned Idea Cellular is talking about socially relevant issues like illiteracy, racism, deforestation, et al. According to Sanjeev Aga, Managing Director, Idea Cellular, “Our endeavour as a brand is to come out with ideas that touch the lives of the people. It’s a different thing that in that process we end up with campaigns that have a social message attached!” Even state-owned BSNL has joined the bandwagon by launching some innovative services. “Besides 3G and Wi-Max we have also ventured into enterprise solutions that not only let us expand our horizon, but eventually gears up our revenue from an added resource,” H. C. Ahluwalia, GM, BSNL tells 4Ps B&M. Then on the extreme end there is Richard Branson’s prodigy – Virgin mobile – that is for the suave youth of the country and is trying to catch their attention through its cheekiness. Certainly, everyone seems to be doing its bit to stand unique among the crowd, but the question still remains: What is that distinct brand personality that these players have actually made for themselves over the years and more so how have they saved themselves from encroaching into each other’s brand territory till now?

On a macro level the only difference that a telecom service operator can really talk about in a large country like India is the network. Though service providers have tried to communicate this in the past (which includes Airtel with India ka atoot network campaign and RCOM with its total network campaign), there is not a big differentiation that they can really offer with regards to the network as each one of them is striving hard to make the most of the limited spectrum available to it. Another important factor in Indian context is the reach, but that aspect also seems to have been already take care of by these players.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

WHAT’S BUZZING THE BUZZ?!

Be it handycams, mobile phones, laptops or the latest hot wheels, all of them created enough waves in the Indian market in the last fortnight.

Pioneer DEX-P99RS

TECHNICAL SPECIFICATIONS:
• 32-Bit Binary Floating Point DSP
• 31-Band L/R Independent EQ
• L/R Independent 4-Way Crossover
• Advanced Sound Retriever Technology
• Price: Rs.84,990

MUSIC ON THE MOVE!: Pioneer has launched one of the most high-end car entertainment system for audio enthusiasts featuring DSP and Gold plated 4 RCA pre-outs. This latest product is equipped with the capability to enhance the sound quality of the compressed files.

NISSAN 370Z

TECHNICAL SPECIFICATIONS:
• 3696 CC Displacement
• 6 Speed Manual / 7 Speed Automatic Transmission
• 333 PS and 363 Nm Torque
•5.2 Meters min. Turning Radius

DRIVING ME CRAZY: Japanese car maker Nissan has launched its 370Z sports car in India for the auto enthusiasts. This luxurious sports beauty gives 333ps and 363nm of Torque, giving the user a impeccable driving experience. With a 2-seat design, the rear is kept as an open cargo area.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Can Shera add shine to Brand India?

Harish Arora,
Executive Creative Director, Citizen Dentsu

WILL THE 9 MONTH-LONG CAMPAIGN, DIVIDED INTO 3 PHASES WORK?

What was the thought process behind the ‘Delhi ke beti’ advertising campaign?
It was about 8-9 months back that a brief came from the Delhi Government. They wanted to do a civility campaign. We had so many filters, and so many levels of presentations happened. So there arose a question as to who should, how should and to whom should we send our message. There were a lot of options as we thought about filmstars (endorsees) conveying the message, probably Delhi stars like Sushmita Sen or Sehwag or Sheila Dixit. But eventually, this idea also didn’t convince us much. Then we thought about creating a mascot for Delhi. Frankly, initially we had created a boy called ‘Ladoo Dilli Wala’ as the mascot. The character was actually very cute and we decided to let the mascot tell the entire state the civility message. But when we presented this idea to the concerned authorities they requested a female ad-character.

What all media channels are you using as of now?
We have already got the green signal to take this campaign forward from outdoor to TV and Radio. As a medium, multiplexes are definitely on our minds, along with tie-ups with local channels. We even want to market it the ZooZoos way, with the mascot prints on T-shirts, cups et al.

So how are you planning to take this campaign forward?
It’s a nine month-long campaign divided in three phases. The first phase is the one with the “Delhi ko jaano khud ko pehachano” message, which is going on at the moment. The second phase will bring forward the efforts of the government, and lastly, the campaign will talk about welcoming the guests into India.

How has been the response to the campaign so far? And what about sponsorships?
The response has been very good. I can’t take names of the corporate houses right away, but yes, there are some big corporate names that we are in touch with and they want to support and take this ‘Dilli ki Beti’ campaign forward. They want to offer help in terms of sponsorships. Everything will be done according to the DKB campaign, and to acknowledge the sponsors, a line mentioning their respective names will also go.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎