Be it the Corolla Altis, Innova, Land Cruiser or Prado, all of them are considered as benchmarks in their respective segments by many. P. S. Chowdhary, Head-Marketing, LML asserts, “Toyota and Honda are the best in the business of automotives worldwide and similar is the case in India.”
India’s upmarket customers do seem to agree. Take the instance of the Fortuner, the latest entrant in TKM’s stable. Fortuner has already got a mind boggling 7,000 advance bookings, surpassing the anticipated figure of 5,000, forcing Toyota to raise production to 600 units a month from the 500 units decided earlier. But the company has been able to deliver only 1,000 in the first two months since the launch and TKM has in fact closed bookings for the upcoming six months. The company has a target of selling around 1,800 units in the current calendar year and around 2,000 units in 2010. “Toyota Fortuner has got an overwhelming response in the Indian market and has the potential to become the market leader. However, the long waiting period due to the capacity constraints may turn down some buyers,” explains Sandeep Singh, Deputy Managing Director-Marketing, TKM.
However, when one looks at overall market share, the company takes a back seat. Since the segments that they operate in are low-volume driven themselves, reaching the ranks of the top five in the country is still a pipedream. Akira Okabe, Senior Managing Director, Board Member, Toyota Motor Corporation avers, “TKM is a baby when compared to giants like Maruti Suzuki in the country.” The basis of the statement surely has deep roots as the company sold a meager 46,892 units at the end of FY 09; registering a negative yoy growth of 15% as compared to the 7,00,000 units by the Indian market leader in the same period with a growth of 1.5%.
India’s upmarket customers do seem to agree. Take the instance of the Fortuner, the latest entrant in TKM’s stable. Fortuner has already got a mind boggling 7,000 advance bookings, surpassing the anticipated figure of 5,000, forcing Toyota to raise production to 600 units a month from the 500 units decided earlier. But the company has been able to deliver only 1,000 in the first two months since the launch and TKM has in fact closed bookings for the upcoming six months. The company has a target of selling around 1,800 units in the current calendar year and around 2,000 units in 2010. “Toyota Fortuner has got an overwhelming response in the Indian market and has the potential to become the market leader. However, the long waiting period due to the capacity constraints may turn down some buyers,” explains Sandeep Singh, Deputy Managing Director-Marketing, TKM.
However, when one looks at overall market share, the company takes a back seat. Since the segments that they operate in are low-volume driven themselves, reaching the ranks of the top five in the country is still a pipedream. Akira Okabe, Senior Managing Director, Board Member, Toyota Motor Corporation avers, “TKM is a baby when compared to giants like Maruti Suzuki in the country.” The basis of the statement surely has deep roots as the company sold a meager 46,892 units at the end of FY 09; registering a negative yoy growth of 15% as compared to the 7,00,000 units by the Indian market leader in the same period with a growth of 1.5%.
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