Tuesday, February 02, 2010

Some individuals who opted to go barefoot in search of success

The trick to growing her business, as she claims was “to follow a patient and steady approach...” Her first big client was Mindtree; and today her company has clients like Honda, ABN Amro, Volkswagen et al. Of course, she doesn’t want to miss out on Page 3 references too as she reveals, “Our company made chocolates for Shilpa Shetty’s engagement ceremony too!” And she desires to move on to retail shelves soon, after an overwhelming response from her B2B clients. In fact, Rashmi is currently running a pilot test on exclusive retail kiosks in a luxury mall in the capital... Nitin Gupta, Founder, Khojguru, had been investing in his brainchild Khojguru.com, a discount portal website, two years before he even joined the company on a full-time basis. An IIM alumnus, Nitin joined Lehman Brothers through a pre-placement offer. Matters were rolling smooth, until Lehman Brothers filed for bankruptcy and he was forced to move on. “There is no doubt that things were very hard at that point in time. But I was always very confident of Khojguru being a success,” he reminisces. Today, in his mid-20s, he feels that “there is still a long way to go.” Khojguru has been a cult hit in Delhi and is now eying other cities as well.

There are many other young entrepreneurs in the country, most like the above-mentioned, who have found a will to prosper through application of the management education they received, minus the cushion of an established brand. And for those who still are nurturing a promise that can turn out to be a great venture, Jagdish Khattar, ex MD, Maruti Udyog Ltd, and current CMD, Carnation has the right words, “If you have a business proposition and you believe it has the potential, just don’t give it up.”
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Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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