With respect to services like broadband facilities that Spectranet provides, your prices are very low as compared to competitors. Is that the biggest differentiator or does service play a greater role?
It helps both ways, because Spectranet is relatively a small company in terms of its cost structure, so it’s much lower. But we try to provide better service by making our own profits. If you have two to three options in the market with the same price range, you definitely tend to go for the one which gives you better service. We try to work both aspects hand in hand.
Do you think that the new players coming in this area are going to bring the service charges down? And how is it going to effect the existing players?
Yes, this is a problem with the entry of new players, they come in and try to bring the prices down. Ultimately it reflects in the profit margin of the existing players. The price goes down and the penetration goes up, but this becomes good at one end. The penetration goes up, performance goes up, companies try to get a higher number of subscribers, which eventually becomes good for the market and better for everybody else.
What are the personal challenges you have faced as a leader for Spectranet? Could you share any particular instances?
Challenges have really been in relation to charting the way forward for the company. I really mean to say it that there is nothing that happens only because of me in the company. We work as a team, take decisions as a team, and face the challenges as team. If only I take decisions, it is not sustainable and from an organization’s point of view, everything has to be sustainable. For example, consider the challenges we faced and have been able to overcome during the time when we started expanding Spectranet. When you go from one city to another, it is one thing to have one office in a city, and another thing to have offices in 3-4 locations. How do you drive a company which is in 5 locations today and 50 tomorrow. Driving all of the locations together in a proper way together is one of the challenges that I faced and overcame as a leader.
An age old leadership debate is about charismatic leaders vs team oriented leaders. Can a leader really be any larger than the organisation that he leads, in your view?
For somebody who is leading an organization, I guess there are no different success stories for the two. If the ship sinks, so does the captain. So there are no failures or successes for me that are different from the organization. But still, it is a work in progress for me. I would not like to stand up and say that we have achieved everything, but yes, we are working towards it. Success always lies in the work in progress.
Where do you see Spectranet 5 years from now?
In the coming five years, I believe that Spectranet would be one of the most valuable broadband services companies; with broadband being the key revenue contributor. Moreover, Spectranet would continue to grow as a more integrated communication service provider and be of the most valuable companies in the industry.
It helps both ways, because Spectranet is relatively a small company in terms of its cost structure, so it’s much lower. But we try to provide better service by making our own profits. If you have two to three options in the market with the same price range, you definitely tend to go for the one which gives you better service. We try to work both aspects hand in hand.
Do you think that the new players coming in this area are going to bring the service charges down? And how is it going to effect the existing players?
Yes, this is a problem with the entry of new players, they come in and try to bring the prices down. Ultimately it reflects in the profit margin of the existing players. The price goes down and the penetration goes up, but this becomes good at one end. The penetration goes up, performance goes up, companies try to get a higher number of subscribers, which eventually becomes good for the market and better for everybody else.
What are the personal challenges you have faced as a leader for Spectranet? Could you share any particular instances?
Challenges have really been in relation to charting the way forward for the company. I really mean to say it that there is nothing that happens only because of me in the company. We work as a team, take decisions as a team, and face the challenges as team. If only I take decisions, it is not sustainable and from an organization’s point of view, everything has to be sustainable. For example, consider the challenges we faced and have been able to overcome during the time when we started expanding Spectranet. When you go from one city to another, it is one thing to have one office in a city, and another thing to have offices in 3-4 locations. How do you drive a company which is in 5 locations today and 50 tomorrow. Driving all of the locations together in a proper way together is one of the challenges that I faced and overcame as a leader.
An age old leadership debate is about charismatic leaders vs team oriented leaders. Can a leader really be any larger than the organisation that he leads, in your view?
For somebody who is leading an organization, I guess there are no different success stories for the two. If the ship sinks, so does the captain. So there are no failures or successes for me that are different from the organization. But still, it is a work in progress for me. I would not like to stand up and say that we have achieved everything, but yes, we are working towards it. Success always lies in the work in progress.
Where do you see Spectranet 5 years from now?
In the coming five years, I believe that Spectranet would be one of the most valuable broadband services companies; with broadband being the key revenue contributor. Moreover, Spectranet would continue to grow as a more integrated communication service provider and be of the most valuable companies in the industry.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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