The technology company is hoping to convince Indian businesses about the virtues and effectiveness of online advertising
For Google India, the challenge is to enable Indian firms to appreciate the effectiveness of search advertising or the reach of the online medium. In an exclusive interview, Shailesh Rao, MD, Google India, tells B&E’s Debdeep Singh how the company is evolving new strategies, services and products to woo Indian customers. But Rao accepts that computing infrastructure has a long way to go in India.
Excerpts:
How has been the Google’s journey in India so far?
Google’s approach to search and advertising has provided users with a trusted source of information and provided businesses with an efficient mechanism to drive growth. In India, due to the broad popularity of our services – from search to Orkut to Blogger and AdSense programme – we are able to provide businesses with a wide range of marketing opportunities. Understanding the needs of the Indian market, we are looking to address local concerns and offer multiple channels to support business objectives and marketing goals for all levels of a business. We are pleased with the continued use and adoption of AdWords by large and small businesses across regions and verticals in 2007. We have seen businesses utilise the platform to support a wide variety of marketing objectives. We are pleased that fair and transparent pricing, precision targeting capabilities, and an ability to calculate clear ROI are resonating with the marketplace. India remains one of the more important markets for our business worldwide, and we will continue to invest here.
For Google India, the challenge is to enable Indian firms to appreciate the effectiveness of search advertising or the reach of the online medium. In an exclusive interview, Shailesh Rao, MD, Google India, tells B&E’s Debdeep Singh how the company is evolving new strategies, services and products to woo Indian customers. But Rao accepts that computing infrastructure has a long way to go in India.
Excerpts:
How has been the Google’s journey in India so far?
Google’s approach to search and advertising has provided users with a trusted source of information and provided businesses with an efficient mechanism to drive growth. In India, due to the broad popularity of our services – from search to Orkut to Blogger and AdSense programme – we are able to provide businesses with a wide range of marketing opportunities. Understanding the needs of the Indian market, we are looking to address local concerns and offer multiple channels to support business objectives and marketing goals for all levels of a business. We are pleased with the continued use and adoption of AdWords by large and small businesses across regions and verticals in 2007. We have seen businesses utilise the platform to support a wide variety of marketing objectives. We are pleased that fair and transparent pricing, precision targeting capabilities, and an ability to calculate clear ROI are resonating with the marketplace. India remains one of the more important markets for our business worldwide, and we will continue to invest here.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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