"dumbed down"

D: Now that society has “dumbed down,” and it’s all sensational and tabloid, we have to re-invent ourselves to keep our issues on the front burner.

P: I think it is essential to play in the arena you’re in. I think that’s something PETA is very cool with. You will do the stunts, you will do what people might think are silly things, but in order to get the point across, I think you have to.

D: We are seeing the first generation of kids who have grown up with this issue, and many of them are going vegetarian or vegan. You have raised some fantastic vegan kids. What would you say to anyone who is worried about their kids going vegetarian or vegan?

P: I would say quite conclusively that the facts are in favour of vegetarianism. We always say, for animal cruelty, vegetarianism is the great solution to get rid of that. For the planet, (to prevent) depletion of the water and the land and everything, it’s a great idea, too. And I think it’s a great thing for your health, and I think doctors nowadays agree. That’s your first step, and I think your second step is to just look in the supermarket for good veggie food, and it’s readily available now. It’s very easy to do. Anyone that’s worried about it, get the facts, look into it, and go do it.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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