On one hand, the competition brags about its decorative seg
ment sales contributing more to its kitty, Ashok Saini, VP (Special Projects), KNP confusingly claims, “KNP has a ‘balanced sale’ between decorative & industrial, divided equally. With this unique positioning, it benefits from growth in both business areas. Other companies are either primarily decorative or industrial.” As far as the marketing efforts of the company go, it is taking up innovative marketing efforts to capture that elusive customer mind share in the decorative segment.
For Complete IIPM Article, Click on IIPM Article
ment sales contributing more to its kitty, Ashok Saini, VP (Special Projects), KNP confusingly claims, “KNP has a ‘balanced sale’ between decorative & industrial, divided equally. With this unique positioning, it benefits from growth in both business areas. Other companies are either primarily decorative or industrial.” As far as the marketing efforts of the company go, it is taking up innovative marketing efforts to capture that elusive customer mind share in the decorative segment.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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