Wednesday, May 07, 2008

The affordability mantra

If lifestyle computing is a fad then the value segment is keeping the playerson their toes as the unorganised sector is still very strong. “We discovered that most people don’t want to spend more than one month’s salary on buyinga computer,” says Suchi Sarkar, Marketing Head, HP Personal Systems Group. Little wonder PC brandsare storming this segment with reasonable, low end versions. The latest being Dell which is launching desktops for only Rs.10,000. “Seven years back when I entered this industry, the cheapest computer came for Rs.50,000. Today, it is available forRs.15,000,” adds Sarkar. Whether it is the style mantra of biggies like Dell, Sony, Toshiba or Lenovo or affordability factor propelled by Acer, Zenith or local PC brands, the big challenge is to maintain a balance between the diverse segments. Don’t we know, whoever caters to maximum segments in the diversified Indian market, rules the roost...

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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