Reme
mber the good ol’ days when familial bonds formed the crux of your emotional anchorage. Mom’s kisses, sister’s squeezes, father’s pats and spouse’s hugs served as iconic shields that protected in failure & loneliness and stood solidly by to partake your success & happiness. Not any more. In today’s fiercely lonely world (moulded by the combined might of capitalism and globalisation) the role of that loving confidant has been taken over by brands. Big or small, necessity or luxury; the clutch of brands that define daily lives have become a lifeline for millions across the globe. Feeling low? Tune into your Apple iPod; got a raise? Time to go in for that new Sedan from the Toyota stable. Throwing a bash? Better have some grub ordered in from Pizza Hut. Don’t forget the Bacardi; an at-home movie screening deserves a Sony home theatre; celebration time? Cadbury; worried about your future, there’s Prudential! In an increasingly isolated world, where investing in relationships is fast becoming a headache, investing in brands has become the simplest solution for those on the driving seat of their lives and careers.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
mber the good ol’ days when familial bonds formed the crux of your emotional anchorage. Mom’s kisses, sister’s squeezes, father’s pats and spouse’s hugs served as iconic shields that protected in failure & loneliness and stood solidly by to partake your success & happiness. Not any more. In today’s fiercely lonely world (moulded by the combined might of capitalism and globalisation) the role of that loving confidant has been taken over by brands. Big or small, necessity or luxury; the clutch of brands that define daily lives have become a lifeline for millions across the globe. Feeling low? Tune into your Apple iPod; got a raise? Time to go in for that new Sedan from the Toyota stable. Throwing a bash? Better have some grub ordered in from Pizza Hut. Don’t forget the Bacardi; an at-home movie screening deserves a Sony home theatre; celebration time? Cadbury; worried about your future, there’s Prudential! In an increasingly isolated world, where investing in relationships is fast becoming a headache, investing in brands has become the simplest solution for those on the driving seat of their lives and careers.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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