For in
stance, when we talk about Laloo Prasad Yadav as a brand, in our minds we can see a very clear picture of him and his physical identity. There is a certain Laloo Prasad Yadavness in the way he dresses, in the way he appears, in the way he speaks, in what he says, in what he believes in, et al. There is a certain factor of expectation that defines a brand and Laloo Yadav is of course a brand because in his case there is a clear factor of expectation that he depicts. And that is why people were surprised when his Railway Ministry did as well as it did and became an IIM case study. For many it seemed to be completely paradoxical because it seemed to be antithetical to the brand Laloo Prasad Yadav. Now we could also read this in the larger sense that it was part of the brand, but the fact of the matter is Laloo Prasad Yadav’s Railways turnaround became an IIM study because people expected certain things of him and that is why his brand value shot up after he was juxtaposed with IIM.
stance, when we talk about Laloo Prasad Yadav as a brand, in our minds we can see a very clear picture of him and his physical identity. There is a certain Laloo Prasad Yadavness in the way he dresses, in the way he appears, in the way he speaks, in what he says, in what he believes in, et al. There is a certain factor of expectation that defines a brand and Laloo Yadav is of course a brand because in his case there is a clear factor of expectation that he depicts. And that is why people were surprised when his Railway Ministry did as well as it did and became an IIM case study. For many it seemed to be completely paradoxical because it seemed to be antithetical to the brand Laloo Prasad Yadav. Now we could also read this in the larger sense that it was part of the brand, but the fact of the matter is Laloo Prasad Yadav’s Railways turnaround became an IIM study because people expected certain things of him and that is why his brand value shot up after he was juxtaposed with IIM.
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