Saturday, August 09, 2008

Multiple mutual funds

Nevertheless, the bulk of Bajaj Capital’s revenues continue to pour in from markets in the north and south of the country, even as Chopra admits that the group’s presence in other regions requires strengthening. With this SWOT analysis in place, Chopra is gung ho on reaching a capacity from the present 300 branches to 500 over the next five years. Besides, to rope in more consumers, Bajaj Capital launched its online investment & stock broking platform ‘Just Trade’ earlier this year. Designed as a global investment platform, the platform offers some unique functionalities like online financial planning and investing in multiple mutual funds. Although till date, the platform has only managed to rope in 6,000 clients and Chopra says that “we can’t say we are happy” with the target achieved, but going forward, he believes it to be a “great revenue source.”

As of now, ask Chopra about his biggest achievement at Bajaj Capital till date, and he says that it’s been his “modest” effort at inculcating global HR practices that have created a “professional environment” within the group. The culture, he says, has helped the group “retain its best brains”, so that attrition has never been a big problem for the group; some employees have been working with the company for the last four decades and have climbed the ladder of success early in their professional career. Chopra says that he has a keen observation and his hobby for years has been to ‘spot talent’. “I travel a lot, across branches in the country and wherever I spot potential leaders, I mark them and observe their progress in the company closely,” he says.

His leadership style reflects his belief in creating leaders for the fast-expanding company. “Performance management is the key expectation and responsibility of a leader. The important task is to create more leaders,” he says, as he signs out on an optimistic note.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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