The diesel USP is likely to be retaine
d for competition thrashing. Meanwhile, parent company Volkswagen is also coming up with its India strategy. The Bavarian major is ready to launch the Passat & the Jeta some time early next year. At the same time, while Maruti is said to be working on an updated version of the 1.3 litre diesel motor currently doing duty under the hood of the Maruti Swift , for its mid segment offering SX4, Hyundai is reportedly working very hard on the 1.1 litre CRDi motor for the Getz & the Santro. To get the game forward, there are more ‘luxury’ fireworks. While Daimler- Chrysler is all set to enter with the brand new version of the C-Class, Audi is ready to bring in its latest A5 series this season. Furthermore, BMW has just launched the X3 SUV to gauge the market reaction. Italian major Lamborghini is also looking at launching updated versions of its respective model range that includes the Gallardo superleggera.
For Complete IIPM Article, Click on IIPM Article
d for competition thrashing. Meanwhile, parent company Volkswagen is also coming up with its India strategy. The Bavarian major is ready to launch the Passat & the Jeta some time early next year. At the same time, while Maruti is said to be working on an updated version of the 1.3 litre diesel motor currently doing duty under the hood of the Maruti Swift , for its mid segment offering SX4, Hyundai is reportedly working very hard on the 1.1 litre CRDi motor for the Getz & the Santro. To get the game forward, there are more ‘luxury’ fireworks. While Daimler- Chrysler is all set to enter with the brand new version of the C-Class, Audi is ready to bring in its latest A5 series this season. Furthermore, BMW has just launched the X3 SUV to gauge the market reaction. Italian major Lamborghini is also looking at launching updated versions of its respective model range that includes the Gallardo superleggera.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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