In the confectionary space, Cadbury has been riding high 
with its Cadbury Celebration’s Rich Dry Fruits Collection. Not to be left out, Cookie Man from the land of Kangaroos, is also set to bake huge profits during the Diwali extravaganza. Praveen Alexander, General Manager, Cookie Man, told B&E that nearly 40% of Cookie Man’s sales take place during the festive fiesta. In the race to grab a heft y portion of the consumer’s sweet tooth are also old traditional Indian sweet makers who rake in most of their profits in the second half of the year. Since the festive season coincides with the marriage season in India, these traditional sweets players also cash in on the considerable profits they make from exports of Indian desserts. Aft er all, NRIs do prefer a dash of the desi touch to round off their festive ardour! Says Sangeeta Goel, Marketing Manager, Bikanervala, “Th is year, we are planning to launch a box of chocolates during Diwali. During this season, we see a high growth chart in sales every year.”
For Complete IIPM Article, Click on IIPM Article
with its Cadbury Celebration’s Rich Dry Fruits Collection. Not to be left out, Cookie Man from the land of Kangaroos, is also set to bake huge profits during the Diwali extravaganza. Praveen Alexander, General Manager, Cookie Man, told B&E that nearly 40% of Cookie Man’s sales take place during the festive fiesta. In the race to grab a heft y portion of the consumer’s sweet tooth are also old traditional Indian sweet makers who rake in most of their profits in the second half of the year. Since the festive season coincides with the marriage season in India, these traditional sweets players also cash in on the considerable profits they make from exports of Indian desserts. Aft er all, NRIs do prefer a dash of the desi touch to round off their festive ardour! Says Sangeeta Goel, Marketing Manager, Bikanervala, “Th is year, we are planning to launch a box of chocolates during Diwali. During this season, we see a high growth chart in sales every year.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
No comments:
Post a Comment