With rising fuel prices & congestion charges, customer delight may take a back seat...
‘Expect the unexpected’ has become the mantra for the Indian aviation sector in the recent past, and has won them a loyal customer base too. Since the Low Cost Carriers (LCCs) pioneered by Air Deccan began their aerial sojourn, they have revamped the trends in the Indian aviation industry. But with a morose scenario on the profits front, quarter after quarter, critics began to speculate that the LCC revolution seemed to be reaching its terminus, with a wave of consolidation on the cards. And news of Air Deccan selling 26% stake to Kingfisher Airlines for Rs.5.5 billion added fuel to the fire. Well, one may go with the flow and assume that LCCs would soon go down memory lane. So, are we in for a relatively morose scenario for the festive season this year? Nay, say industry insiders, for there are LCCs that seem to know what they are doing, and the sector could well pick up pace.
‘Expect the unexpected’ has become the mantra for the Indian aviation sector in the recent past, and has won them a loyal customer base too. Since the Low Cost Carriers (LCCs) pioneered by Air Deccan began their aerial sojourn, they have revamped the trends in the Indian aviation industry. But with a morose scenario on the profits front, quarter after quarter, critics began to speculate that the LCC revolution seemed to be reaching its terminus, with a wave of consolidation on the cards. And news of Air Deccan selling 26% stake to Kingfisher Airlines for Rs.5.5 billion added fuel to the fire. Well, one may go with the flow and assume that LCCs would soon go down memory lane. So, are we in for a relatively morose scenario for the festive season this year? Nay, say industry insiders, for there are LCCs that seem to know what they are doing, and the sector could well pick up pace.
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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