Eye catching promotional activities to cajole consum
ers are ubiquitous in every festival. But what makes it exclusive this time is the duel between Reliance Mart & RPG’s Spencer to capture the Diwali & Durga Puja markets in north & north east regions respectively. Professes J. H. Mehta, President, Spencer’s Retail Ltd., rather diplomatically to B&E, “There’ll be loads of promotional activities as it’s our first festival in many parts of the north but it’s not targeted for competition; rather it’s for consumers.” Away from the glamour and sheen of the biggies, there are players like Vishal Mega Mart & Ebony whose pasture is tier I and tier II cities. No wonder Vishal Mega Mart is chalking out massive plans to expand its arms in 5 new places by October. “We will be going to other towns also before Diwali & this is the first time we will also be introducing our own label in cosmetics,” promises Ram Chander Aggarwal, MD, Vishal Retail Ltd.
For Complete IIPM Article, Click on IIPM Article
ers are ubiquitous in every festival. But what makes it exclusive this time is the duel between Reliance Mart & RPG’s Spencer to capture the Diwali & Durga Puja markets in north & north east regions respectively. Professes J. H. Mehta, President, Spencer’s Retail Ltd., rather diplomatically to B&E, “There’ll be loads of promotional activities as it’s our first festival in many parts of the north but it’s not targeted for competition; rather it’s for consumers.” Away from the glamour and sheen of the biggies, there are players like Vishal Mega Mart & Ebony whose pasture is tier I and tier II cities. No wonder Vishal Mega Mart is chalking out massive plans to expand its arms in 5 new places by October. “We will be going to other towns also before Diwali & this is the first time we will also be introducing our own label in cosmetics,” promises Ram Chander Aggarwal, MD, Vishal Retail Ltd.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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