Tuesday, June 24, 2008

Aggressive Customer Acquisition

For the uninitiated, ICICI has 3,300 ATMs and SBI has an awe-inspiring 6,473. Pushpal Banerjee, Banking Analyst, Anand Rathi Securities, demystifies to 4Ps B&M, “If one compares ICICI and HDFC in the banking domain, the former believes in aggressive customer acquisition, whereas the later believes in retention; and therefore, ICICI is No.1 in retail banking” But then, HDFC Bank is revving it up like never before and is looking towards newer pastures of growth in the banking milieu. As Neeraj Jha, Head, Corporate Communications of HDFC Bank proclaims to 4Ps B&M, “We will look to grow our main franchises of retail and wholesale banking the way we have in the past. Agri, SME, and microfinance are among businesses we’re excited about.” Envisioning a greater business potential in investment banking (all thanks to recent cross border deals), the bank now has plans to venture into this space; but not without having to face stiff competition from the likes of ICICI Bank, Axis Bank and State Bank of India. With Tatas and Anil Ambani promoted Reliance Capital too wanting a share of the investment banking pie, the journey forward for HDFC looks an uphill task.

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Source : IIPM Editorial, 2008

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