From Rank 100 last year to Rank 96 in FY2007, Kodak has clicked!
It’s a name that goes perfectly with ‘saying cheese’ and a cli
ck – Kodak! The company which gave us the camera today stands for much more than just that. With the digitalisation race, it might have initially lost out due to outdated technology, but this is one name that has not lost its charm. For many, it is still the company that helped them capture images and store them for life and the brand still leaves millions nostalgic. Kodak is the first company in the world that caters to the whole range of photographic, graphic communication and healthcare needs of the customer. But it is the digital cameras and the printers that are the main driver for the brand in India. In an era where a brand’s visibility needs to be on the minds of the customer, Kodak is banking on Katrina Kaif’s magic. Ravi Karamcheti, Managing Director, Kodak India Private Limited, told 4Ps B&M: “We have worked with Katrina Kaif, popular Bollywood actress and model, across mass media advertising to be the face of its new range of style cameras. We are in the process of planning the launch strategies for the rest of the exciting product ranges to be launched later this year.” With her photogenic face and even more captivating smile, Kodak is slowly but surely on its way up in the list of 100 most valuable brands. Wonder if they can keep up the momentum.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
It’s a name that goes perfectly with ‘saying cheese’ and a cli
ck – Kodak! The company which gave us the camera today stands for much more than just that. With the digitalisation race, it might have initially lost out due to outdated technology, but this is one name that has not lost its charm. For many, it is still the company that helped them capture images and store them for life and the brand still leaves millions nostalgic. Kodak is the first company in the world that caters to the whole range of photographic, graphic communication and healthcare needs of the customer. But it is the digital cameras and the printers that are the main driver for the brand in India. In an era where a brand’s visibility needs to be on the minds of the customer, Kodak is banking on Katrina Kaif’s magic. Ravi Karamcheti, Managing Director, Kodak India Private Limited, told 4Ps B&M: “We have worked with Katrina Kaif, popular Bollywood actress and model, across mass media advertising to be the face of its new range of style cameras. We are in the process of planning the launch strategies for the rest of the exciting product ranges to be launched later this year.” With her photogenic face and even more captivating smile, Kodak is slowly but surely on its way up in the list of 100 most valuable brands. Wonder if they can keep up the momentum.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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