However long Nokia takes to exorcise its brand from 
the ghost of battery recall, the Indian consumer should indeed get ready to face more such cases in the near future, as cost cutting acquires greater pertinence in the price-sensitive market. But lax consumer rights culture in India, where it takes ages to just ‘return’ a defective product to the dealer, leave alone ‘mass recalls and replacements’, is sure to pose a challenge for this emerging market as global brands further proliferate in swanky stores. A heady proliferation of TV news channels in India, may ensure ‘entertaining rumours’ in the garb of news stories and their equally hurried withdrawals, but the going’s not likely to be as easy for branded product recalls. While Nokia may have survived the wrath of the consumer this one time, these signs of quality goof ups are not particularly healthy for the consumer, both Indian and global.
the ghost of battery recall, the Indian consumer should indeed get ready to face more such cases in the near future, as cost cutting acquires greater pertinence in the price-sensitive market. But lax consumer rights culture in India, where it takes ages to just ‘return’ a defective product to the dealer, leave alone ‘mass recalls and replacements’, is sure to pose a challenge for this emerging market as global brands further proliferate in swanky stores. A heady proliferation of TV news channels in India, may ensure ‘entertaining rumours’ in the garb of news stories and their equally hurried withdrawals, but the going’s not likely to be as easy for branded product recalls. While Nokia may have survived the wrath of the consumer this one time, these signs of quality goof ups are not particularly healthy for the consumer, both Indian and global.
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