Incre
ased competition, not only from housing finance companies but also from other banks, has severely dented HDFC. Renu Karnad gives a seemingly opinionated shrug, “We have never been in the market share game. HDFC has never competed on price points, instead maintained a strong focus on transparency, professionalism, and customer service... There is place for more players and hence we continue to emphasise on quality of loans rather than growing HDFC seems to have taken this statement to heart. Think about it; once upon a time HDFC was considered the final word in home loans. Today, ICICI Bank has become the largest home loan provider in the country with total home loan disbursement worth Rs.638.54 billion as compared to Rs.261.77 billion for HDFC for FY2007. ICICI is almost a whopping 2.43 times ahead of HDFC. Is everything alright? What about HDFC’s banking interests? “HDFC Bank has clearly lost on the first movers’ advantage; they function in a PSU bank culture; they had enormous opportunities, yet they did not care to explore the avenues,” asserts Prateek (Analyst, AC Mehta Security firm) to 4Ps B&M.
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Source : IIPM Editorial, 2008
ased competition, not only from housing finance companies but also from other banks, has severely dented HDFC. Renu Karnad gives a seemingly opinionated shrug, “We have never been in the market share game. HDFC has never competed on price points, instead maintained a strong focus on transparency, professionalism, and customer service... There is place for more players and hence we continue to emphasise on quality of loans rather than growing HDFC seems to have taken this statement to heart. Think about it; once upon a time HDFC was considered the final word in home loans. Today, ICICI Bank has become the largest home loan provider in the country with total home loan disbursement worth Rs.638.54 billion as compared to Rs.261.77 billion for HDFC for FY2007. ICICI is almost a whopping 2.43 times ahead of HDFC. Is everything alright? What about HDFC’s banking interests? “HDFC Bank has clearly lost on the first movers’ advantage; they function in a PSU bank culture; they had enormous opportunities, yet they did not care to explore the avenues,” asserts Prateek (Analyst, AC Mehta Security firm) to 4Ps B&M.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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