But Nok
ia’s big campaign through newspaper advertisements made sure that customers continue to love Nokia and its products.” But with the applause comes the jeers too. When the 4Ps B&M team reached Chandni, an electrical and electronic goods market in the heart of Kolkata, Munna, a Nokia dealer representative said: ‘We are facing a tough time to convince potential purchasers that Nokia is after all safe.’ Raju Bhattacharya, salesman in another mobile retail shop, feels that despite the mayhem, the recent confusion is not likely to impact the market share of Nokia in the long run. “Naturally many consumers are annoyed. But they also appreciate Nokia bringing the battery problem before the public on their own and promising replacement,” he explains.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ia’s big campaign through newspaper advertisements made sure that customers continue to love Nokia and its products.” But with the applause comes the jeers too. When the 4Ps B&M team reached Chandni, an electrical and electronic goods market in the heart of Kolkata, Munna, a Nokia dealer representative said: ‘We are facing a tough time to convince potential purchasers that Nokia is after all safe.’ Raju Bhattacharya, salesman in another mobile retail shop, feels that despite the mayhem, the recent confusion is not likely to impact the market share of Nokia in the long run. “Naturally many consumers are annoyed. But they also appreciate Nokia bringing the battery problem before the public on their own and promising replacement,” he explains.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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