A spill over of too much diversification by ITC Group? Bingo!!!
From tobacco to grandeur, ITC is one company that has done the transitio
n in style and their Welcom- Group hotels is a glaring example. Such is the brand power of ITC hotels that first, it was successful in getting the Starwood brand to India via a franchise agreement three decades ago and has recently entered into an exclusive tie-up with Starwood to being their premium brand, the ‘Luxury Collection’ to India. However, the brand ITC Welcom Group has nevertheless slipped down in the 4Ps B&M rankings to occupy 99th rank (down by 21 mammoth points). Well, a part of the slip could be ascribed to the uncertainty hovering over the use of the name Sheraton in ITC hotels (considering that the contract with Starwood was about to expire); but more pertinently, competitors in the luxury hotel segment have grown even more ambitious and aggressive, considering the galloping potential of Indian hospitality sector. Even as ITC Group remains preoccupied elsewhere (read: forays into FMCG and confectionary segments), Taj and Oberoi Groups are steadily hiring the best talent in the industry to fuel their belligerent plans. Of course, ITC Hotels still boast speciality restaurant like Bukhara, Peshawri, Dakshin and Dum Pukht. And this latest cosy relationship with Starwood may yet take the ITC Hotels business to the next level in India, and abroad...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
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From tobacco to grandeur, ITC is one company that has done the transitio
n in style and their Welcom- Group hotels is a glaring example. Such is the brand power of ITC hotels that first, it was successful in getting the Starwood brand to India via a franchise agreement three decades ago and has recently entered into an exclusive tie-up with Starwood to being their premium brand, the ‘Luxury Collection’ to India. However, the brand ITC Welcom Group has nevertheless slipped down in the 4Ps B&M rankings to occupy 99th rank (down by 21 mammoth points). Well, a part of the slip could be ascribed to the uncertainty hovering over the use of the name Sheraton in ITC hotels (considering that the contract with Starwood was about to expire); but more pertinently, competitors in the luxury hotel segment have grown even more ambitious and aggressive, considering the galloping potential of Indian hospitality sector. Even as ITC Group remains preoccupied elsewhere (read: forays into FMCG and confectionary segments), Taj and Oberoi Groups are steadily hiring the best talent in the industry to fuel their belligerent plans. Of course, ITC Hotels still boast speciality restaurant like Bukhara, Peshawri, Dakshin and Dum Pukht. And this latest cosy relationship with Starwood may yet take the ITC Hotels business to the next level in India, and abroad...For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
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