Monday, June 23, 2008

Magic on two-wheels

Bicycling is going to get an all-new kick-start – and the Chinese are doing it their way! The grand plan is, of course, to make the Beijing Olympics a grand success. With a view to cut down on pollution and traffic, there will be 50,000 brand new bicycles put out for rent – so that residents and visitors alike can cycle their way through the Chinese capital! These two-wheelers, say organizers of the “rent a bike” programme carried out by Beijing Bicycle Rental Services, will be rented out from 230 outlets, which will be situated strategically: near Olympic venues, hotels, stations, commercial districts etc. Smart thinking, isn’t it?!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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