Going by a PWC-FICCI report, even in these internet-bitten days, Indian advertisement industry is dominated by mediums like ‘Television’, which accounts for an impressive 45% of the ad-spends, followed by ‘Print’ (29%) and ‘Filmed Entertainment’ (19%). And what about the share of online ads? The curiosity is mutually shared! Well, this medium of online advertisement has a pitiably negligible share (‘close to zero’) in the Indian entertainment and media industry. Sure enough, we might be getting too harsh on this new advertising media kid on the block; but then, our worst fears are confirmed with the forecasts made. According to the same PWC-FICCI report, the share of ad-spends in online media, even by the year 2011, will just reach a melancholic 2-3% of the total – so much for the ‘new kid’ syndrome! Leo Burnett’s Sridhar convincingly elaborates, “Online advertising is not as big as it is talked about. It has the potential to grow larger; but unfortunately at the moment it’s more a hype!”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment